Is SEO Good for Your Business?

Growing a business can be hard. Knowing how to promote your service online can be tricky, especially since so many people seem to be doing the same thing.  SEO is a great way to grow your business because it allows you to target, and get noticed by the customers who are looking for your product or service.

Can help you get to the top of search engine results pages, which means more customers for your business. Also helps you better understand the preferences and interests of your audience so that you can strategically create content that speaks directly to them. Is especially useful if you’re just starting out because it can give your business the initial boost on traffic and potential customers it needs to succeed.

So What is SEO?

Its initials stands for Search Engine Optimisation. It is the process of optimising your business’s online presence to ensure that it shows up near the top of a Google or other search engine result, allowing you to get more exposure and get found by more potential customers. Can be used to target specific audiences based on their location, interests, and other pieces of data.

How do I use it?

It has some fundamentals that help build traffic towards your site. Keywords are a great asset and something that you can easily implement into your site. By using keywords, search engines will be able to recognise your site as a result of those searches, and it increases your SEO score.

Is also about building links to other sites that have a higher score, which will then link back to you. You can use plugins on WordPress or other services to help you find keywords and basic strategies to increase your score.

However, hiring an SEO specialist is the best way to go. Specialists know how search engines work, which can help you avoid penalties and track your score over time. An SEO company can also tailor a bespoke plan towards your business, helping you grow traffic both globally and locally. For example, if you are a small business in Yorkshire, Ignite SEO has a specific SEO company Yorkshire dedicated to getting great local traffic to your Yorkshire business.

We spoke to Adam Collins, CEO of Ignite SEO. About local SEO strategies and he said, “sometimes the best results come from just looking at the local area and working with that”. Google’s ‘google my business’ platform allows you to really target localised traffic, and for some businesses, that’s where their best customers will be”.

Since Google can show people businesses in their area, or close by to them, you want to make sure you are ranking above the other local services. It can really help your SEO score, and an SEO specialist is a great way to get the best SEO score possible.

Easy steps to implement SEO into my company

Know your keywords:  SEO is all about keywords, so you’ll need to know what words people are typing into search engines. Tools like Google’s Keyword Tool will help you get started. By analysing common search terms and phrases and helping your business come up in search results.

Build links: SEO is all about the links. So try and get as many as you can to be direct people towards your site. This helps Google see you as a viable source of information for that topic.

Produce a blog: SEO is about content, and is most effective with a steady stream of new content. Try and post at least one or two times a week to increase your SEO score over time.

Google my business: Google has created the google my business platform that helps you find out what information they need. From you in order for you to show up on google, make sure you have all that information available.

Have a simple site design:  SEO is about information, and specialists know that a simple site design will help Google better crawl your website. A responsive design is especially important.

There is much more to SEO than these basic steps. And a lot of technical details that need you to understand how Google really works. However, these initial steps are something you can try for yourself with ease.

If you want the best results, you need to speak to a specialist. They can advise you on the best strategy for your site and help you with the technical aspects. Helping you build a site that will integrate with Google perfectly.

What if I don’t use it?

There are alternatives such as Social Media, PPC, and content marketing to name a few. However, these alternatives can take up your time and money without bringing much SEO value. This tool is proven to increase organic traffic exponentially if it is done correctly.

However, that does not mean you only need to implement SEO into your site to succeed. You still should have a social media presence, and a good marketing strategy, and most importantly, a good product!

It can bring in as much traffic as you like. But if your service or product is rubbish, that traffic will slowly fade!

Is SEO good for your business? The answer is yes!

Look into SEO and how it can help your business now. As you will find amazing results that will help drive traffic naturally to your site. And more traffic means more potential customers!