Daveās Hot ChickenĀ is a chicken-themed restaurant with various unique recipes. The menu revolves around Nashville-themed hot chicken in a fast-casual environment. The brand first started as a stand in a West Hollywood parking lot. This is where four best friends Dave Kopushyan, Arman Oganesyan, Tommy, and Gary Rubenyan began their chicken dream.Ā Dave was a trained chef in French Cuisine and was committed to making their chicken dream a reality.
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William Phelps has served as the Chief Executive Officer since the companyās inception. Phelps previously served as the director ofĀ Blaze Pizza LLCĀ and has years of experience in theĀ Food and Beverage industry.Ā Daveās ChickenĀ currently has 61 locations and has 3 more opening by the end of May 2022.Ā Daveās Hot ChickenĀ has also sold over 500 franchise agreements and expects to open an additional 75 locations this year!Ā Kris Humphries,Ā a former NBA star, has committed to opening 10 franchise locations himself.
TheĀ Food and Beverage IndustryĀ makes upĀ 36%Ā of all franchises. This makes it the largest industry in the franchise sector. It accounts for roughlyĀ 5%Ā of the U.S. gross domestic product. Furthermore, it has annual sales ofĀ $1.4 Trillion. The industry standard for royalty fees isĀ 5.3%Ā andĀ 2.3%Ā marketing fees. Despite the significant number of food and beverage franchises, there is aĀ 19.17%Ā failure rate.
Daveās Hot Chicken royalty fee is on par with the industry norm ofĀ 5%. The marketing fee is currentlyĀ 2%,Ā but it is subject to be increased toĀ 3%. Key competitor,Ā Kentucky Fried ChickenĀ has a royalty fee of betweenĀ 4-5%Ā and a marketing fee ofĀ 4.5%. To open a KFC you can expect to payĀ $1.01 ā $2.77 million. In addition, Chick-Fil-A has the highest royalty fee in the industry atĀ 15%. This indicates that Daveās Hot Chicken is well-positioned against key competitors.
The investment cost to open aĀ Daveās Hot Chicken ranges from $585,800 ā $996,500. Although a non-traditional Daveās Hot Chicken with both sitdown and drive-through typically ranges betweenĀ $2,543,215, andĀ $11,267,015. When compared to KFC and other key competitors Daveās Hot Chicken comes in at the moderate side of an initial investment. This means that it is well-positioned within the industry when opening a location.
Type of Expenditure | Amount ā Low | Amount ā High |
---|---|---|
Initial Franchise Fee | $30,000 | $30,000 |
Architect/Engineer | $14,800 | $20,000 |
Business Licenses and Permits | $1,000 | $10,000 |
Construction, Remodelling and Leasehold Improvements | $295,000 | $457,000 |
Equipment | $144,000 | $250,000 |
Furniture, Fixtures and Decorations | $11,500 | $29,000 |
Smallwares | $7,500 | $9,500 |
Signage | $5,000 | $19,500 |
Graffiti and Artwork | $12,000 | $20,000 |
Grand Opening Kit, Menu Boards | $6,000 | $8,000 |
Computer Equipment and Information/POS Systems | $13,500 | $19,500 |
Office Supplies | $1,000 | $3,000 |
Uniforms | $1,200 | $2,500 |
Initial Inventory and Supplies | $7,000 | $14,000 |
Insurance Deposits | $1,500 | $2,500 |
Liquor Licensing | $0 | $10,000 |
Pre-Opening Rent | $5,000 | $10,000 |
Initial Training | $10,000 | $20,000 |
Pre-Opening Advertising | $1,500 | $3,000 |
Miscellaneous Opening Costs | $1,000 | $5,000 |
Professional Fees | $1,000 | $10,000 |
Additional Funds ā 3 Months | $16,300 | $44,000 |
TOTAL ESTIMATED INITIAL INVESTMENT | $585,800 | $996,500 |
There is aĀ $30,000Ā initial franchise fee andĀ $280,000Ā if an investor decides to open 26 locations. Additionally, there is a minimum net worth requirement ofĀ $250,000 ā $500,000Ā to open a Daveās Hot Chicken franchise. A higher net worth and hoping to open more than one location is also a great strength when hoping to open a Daveās Hot Chicken franchise.
Additionally, Daveās Hot Chicken expects liquid cash to be at leastĀ $100,000.
Franchisees are expected to be directly involved in their locations.
Finally, Dave's Hot Chicken also desires experience in restaurant operations or management prior to opening a location
AlthoughĀ Daveās Hot ChickenĀ does not provide unit level profit, we estimate the following:
Expected Revenue:Ā $1,490,000
Expected Profit Margin:Ā 15%
Annual Profit:Ā $223,000
It takes 7 Years to recoup for high investment. And 4.25 Years to recoup low investment.
As seen above, it can take between 4.25ā7 years to recoup your investment. It all depends on where your franchise is in relation to cost to open and annual revenue/
If the business is sold in year 5, you will most likely earn a profit, meaning that it is worth it to invest and open a Daveās Hot Chicken.Ā A Daveās Hot Chicken franchise owner should be able to sell their franchise forĀ $2.49M. If you own multiple franchises the profitability chances increase significantly. The business valuation for this type of chicken franchise is usually priced at 1.67-time revenue (calculations below):
$2,491,710.14 = $1,492,042 -1.67
January 3, 2021 | January 5, 2020 | |
---|---|---|
ASSETS | ||
Current Assets | ||
Cash and cash equivalents | $6,127,681 | $1,911,112 |
Accounts receivable, net | 125,243 | 17,281 |
Inventories | 14,810 | – |
Prepaid expenses and other current assets | 23,311 | 10,492 |
Total current assets | 6,291,045 | 1,938,885 |
Property and Equipment, net | 1,264,865 | 31,267 |
Deposits and Other Assets | 76,418 | 5,347 |
Total assets | $7,632,328 | $1,975,499 |
LIABILITIES AND MEMBERS’ EQUITY | ||
Current Liabilities | ||
Accounts payable and accrued expenses | $1,164,281 | $105,776 |
Deferred revenue, current | 450 | 278 |
Total current liabilities | 1,164,731 | 106,054 |
Deferred Revenue, net of current portion | 2,753,243 | 97,592 |
Paycheck Protection Plan Note Payable | 223,105 | – |
Total liabilities | 4,141,079 | 203,646 |
Commitments and Contingencies | ||
Members’ Equity | 3,491,249 | 1,771,853 |
Total liabilities and members’ equity | $7,632,328 | $1,975,499 |
January 3, 2021 | January 5, 2020 | |
---|---|---|
REVENUES | ||
Royalties | $765,150 | $79,690 |
Franchise fees | 364,678 | 62,130 |
Advertising fund fees | 267,742 | 31,876 |
Management fees | 67,214 | 6,377 |
Store sales | 1,434,806 | – |
Total revenues | 2,899,590 | 180,073 |
COST OF REVENUES, FRANCHISE FEES | 248,487 | 9,823 |
COST OF REVENUES, STORE | 486,089 | – |
GROSS PROFIT | 2,165,014 | 170,250 |
OPERATIONAL EXPENSES | ||
Marketing and advertising expenses | 267,742 | 31,876 |
Professional fees | 780,035 | 451,240 |
Selling, general and administrative | 4,541,860 | 514,481 |
Total operational expenses | 5,589,637 | 997,597 |
LOSS FROM OPERATIONS | (3,424,623) | (827,347) |
OTHER INCOME (EXPENSES) | ||
Interest income | 800 | – |
Interest expense | (1,553) | – |
Loss on disposal of assets | (288) | – |
Taxes and fees | (8,079) | 800 |
Total other expenses | (9,120) | 800 |
NET LOSS | $(3,433,743) | $(828,147) |
Operating | Budget | Variance | |
---|---|---|---|
Net Income/Loss | |||
Net Income | -788,894 | -1,262,468 | 473,575 |
Depreciation & Amortization Expense | |||
DEPRECIATION EXPENSE | 45,484 | ||
CURRENT ASSET & LIABILITY | 82,150 | ||
Total Cash Flow From Operating Activities | -661,259 | ||
Investing | |||
Long Term Assets | |||
CAPITAL EXPENDITURES | -708,591 | -785,000 | 76,409 |
SECURITY DEPOSIT-RENT | -44,401 | ||
Total Cash Flow From Investing Activities | -752,992 | ||
Financing | |||
Long Term Liabilities | |||
DEFERRED RENT LIAB-CURRENT | 19,002 | ||
DEFERRED FRANCHISE FEE | 833,800 | 472,700 | 361,100 |
Total Cash Flow From Financing Activities | 852,802 | ||
Cash Net Change | -540,724 | ||
Cash Beginning Balance | 6,127,681 | ||
Calculated Cash Ending Balance | 5,566,230 | 4,574,861 | 991,369 |
Daveās Hot Chicken Franchise taking on significant debt as an organization may appear alarming. However, the company is attempting to grow and expand rapidly. This means that it is a young company that will have national brand recognition and distribution in the coming years.
Furthermore, recently starting franchise agreements to grow to over 500 locations nationwide demonstrates that the brand will explode soon. They currently have over 60 locations after only a few years in operation. Additionally, the company sees healthy revenues from franchises and ongoing marketing fees.
Daveās Hot Chicken once again will have over 64 locations by the end of May 2022! Hoping to grow to over 500 locations, while ambitious, will allow it to compete against major brands within this industry including Chick-Fil-A and KFC. Daveās Hot Chicken has not yet closed a single location!
Given the popularity of chicken-themed fast-casual restaurants, we can expect Daveās Chicken to flourish. This space is competitive given Chicken Guy, KFC, Chick-Fil-A, and numerous other franchises attempting to cash in on the industry. Regardless, Daveās Hot Chicken franchises are expected to be an incredible opportunity, with tremendous potential.