Is McDonalds Franchise Cost Worth the Profit Potential?

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Collins Kibet
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Published on 31 Jan 2022 Time to read 8 min read Last update on 10 Dec 2023
This article is based on a video originally recorded on Visa Franchise YouTube channel.

McDonald’s franchise is the quintessential American fast-food chain restaurant. It was founded in 1940 as a restaurant operated by Richard and Maurice McDonald in San Bernardino, California, United States. The restaurant chain sells hamburgers, chicken nuggets, french fries, milkshakes, and ice cream and has over 38,000 locations in over 100 countries around the world.

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McDonald’s has been a franchising company since 1955 and has relied on its franchisees to play a major role in the system’s success. Currently, about 95% of all U.S. restaurants are franchised to independent franchisees and about 5% are company-owned.

Chris Kempczinski is the current President and Chief Executive Officer of McDonald’s Corporation. He joined the company in 2015 overseeing global business strategy, business development, and innovation. He also previously served as the President of McDonald’s USA and was responsible for the business operations of approximately 14,000 McDonald’s restaurants in the US.

Franchised restaurants generated the highest revenue averaging about $5 billion annually.

How Is McDonald’s Positioned in the Fast Food Industry?

McDonald’s is the leader in the fast-food industry with its large presence around the world stage. It faces competition from other fast-food chains like Burger King, Wendy’s, and Five Guys.

How Much Does a McDonald’s Franchise Cost?

The total investment to begin operation of a traditional McDonald’s franchise ranges from $1,314,500 to $2,313,295. This includes an initial franchise fee of $45,000 that must be paid to the franchisor.

Below is a breakdown of the total McDonald’s franchise cost:

Your Estimated Initial Investment

Type of expenditure Amount Method of payment When due To whom payment is to be made
Initial Franchise Fee $45,000; $22,500; $0 to $500 Lump Sum On opening McDonald’s
Real Estate and Building — 3 Months’ rent Base Rent $0 to $229,000; $0 to $60,000; $0 to $75,000; Percentage Rent 0.00% to 0.28%; 0.00% to 0.15%; 0.00% to 20.25% Monthly Base: Current month, Base Rent due, 1st of the month; Percent: 10th of following month McDonald’s
Signs, Seating, Equipment, and Decor $950,000 to $1,550,000; $640,000 to $1,150,000; $325,000 to $495,000 Lump Sum Before Opening Vendors
Open Inventory $20,000 to $39,000; $13,500 to $23,000; $10,000 to $29,000 Lump Sum Before Opening Vendors
Miscellaneous Opening Expenses $46,500 to $58,195 As Incurred As Incurred Vendors Utilities
Travel and Living expenses While Traveling $3,000 to $37,100 As Incurred As Incurred Airlines Hotels Restaurants
Additional Funds — 3 months $250,000 to $355,000; $185,000 to $225,000; $80,000 to $110,000 As Incurred As Incurred Employee Suppliers Utilities
TOTAL $1,314,500 to $2,313,295; $910,500 to $575,795; $464,500 to $804,795


Requirements to Open a McDonald’s Franchise

 Significant Business Experience:

  • Business plan
  • Good Credit History
  • High-end financial management


McDonald’s Franchise Cost: On-going Fees

Service Fee: A monthly fee of 4% of gross sales

Advertising and Promotion take more than 4% of gross sales

How Much Do the Franchise Owners Make?

The median annual sales volume of franchised McDonald’s restaurants open at least 1 year as of December 31, 2020, was $2,908,000.

Using the median annual sales and the midpoint investment of $1,813,897, we calculated the time it would take for you to recoup your investment. Below are the results of our analysis.


Initial investment (midpoint) % Profit margin of median franchise sales Estimated Profits Time to recoup the investment (including 2.5 years for scaling up)
$1,813,897 10% $290,800 8.5 years
15% $436,200 6.5 years
20% $581,600 5.5 years

With a profit margin of 10% or more, it would take about 8.5 years or less to recoup your initial investment.

Is the Franchise Profit Worth the Franchise Cost?

When you go to sell a McDonald’s franchise based on the median multiple of 0.34 and net sales of $2,908,000 in 2020, it would sell for $988,720. This is lower than the midpoint initial investment of $1,813,897 by about $800k. Therefore, your business would sell for less than your initial total investment.

However, with net sales over $5 million, the median multiple increases to 0.86. Hence, owning multiple franchises whose average net sales are over $5 million would yield a bigger income. For example, if you own 10 outlets, the estimated net sales would be about $29,080,000. With a sell median multiple of 0.86, the resale value of this multi-system business would be $25,008,000. This number is higher than the estimated initial investment of $18,138,970. The business will therefore be worth over $6 million more than your initial investment.


McDonald’s Franchise Income Statement

Consolidated Statement of Income, Years ended Dec 31 (dollars in millions)

2020 2019 2018
Sales by Company-operated restaurants $2,394.5 $2,489.7 $2,664.6
Revenues from franchised restaurants 5,261.0 5,353.0 5,001.2
Other revenues 173.0 160.1 132.9
Total Revenues 7,828.5 8,002.8 7,798.7
Company-operated restaurant expenses
Food & paper 676.6 724.2 798.6
Payroll & employee benefits 765.3 828.5 907.1
Occupancy & other operating expenses 547.6 548.9 561.8
Franchised restaurants — occupancy expenses 1,164.3 1,125.7 930.9
Selling, general & administrative expenses 625.1 586.8 591.4
Other operating (income) expense, net 133.4 0.5 (104.2)
Other Restaurant Expense 127.1 119.5 97.5
Total operating costs and expenses 4,039.4 3,934.1 3,783.1
Operating income before royalty to parent 3,789.1 4,068.7 4,015.6
Royalty expense to parent 813.5 811.6 770.5
Operating income 2,975.6 3,257.1 3,245.1
Interest expense — net of capitalized interest of $2.7; $3.5 and $3.3 79.3 97.5 76.7
Non-operating (income) expense, net (2.5) (4.1) (3.0)
Income before provision for income taxes 2,898,8 3,163.7 3,171.4
Provision for income taxes 691.9 782.7 744.0
Net income $2,206.9 $2,381.0 $2,427.4

Income Statement Key Insights

To the franchisor, McDonald’s is a very profitable business with an average annual net income of over 2 billion dollars. The average net income of 2020, 2019, and 2018 was $2.338 billion. Franchised restaurants generated the highest revenue, averaging about $5 billion annually. The high net incomes are a testament to the success of the McDonald’s franchise business.


McDonald’s Franchise Cash Flow Statement

Consolidated Statement of Cash Flows, Years ended Dec 31 (dollars in millions)

2020 2019 2018
Operating activities
Net income $2,206.9 $2,381.0 $2,427.4
Adjustments to reconcile to cash provided by operations
↘ Charges and credits:
↘↘ Depreciation and amortization 813.9 726.7 598.4
↘↘ Deferred income taxes 139.3 151.2 158.6
↘↘ Other (4.0) (137.8) (183.4)
↘ Changes in working capital items:
↘↘ Accounts receivable 189.9 121.7 (465.1)
↘↘ Inventories, prepaid expenses and other current assets 3.4 25.7 3.1
↘↘ Accounts payable (11.9) (26.3) 30.9
↘↘ Income taxes, state (31.8) 2.8 (9.6)
↘↘ Other accrued liabilities (44.4) 14.2 (13.6)
↘↘ Due (to) from parent, net (146.0) (279.3) 236.4
↘↘↘ Cash provided by operations 3,115.3 2,979.3 2,783.1
Investing activities
Property and equipment expeditures (890.4) (1,480.5) (1,849.8)
Purchases of restaurant businesses (1.6) (6.7) (57.6)
Sales of restaurant businesses and property 9.6 126.7 361.3
Other, Net (12.4) (333.5) (63.6)
↘↘↘ Cash used for investing activities (894.8) (1,694.0) (1,609.7)
Financing activities
Long-term financing issuances 0.1 = =
Long-term financing repayments (0.4) (0.4) (0.5)
Other financing (13.9)
Dividends to parent (2,212.9) (1,280.6) (1,178.8)
↘↘↘ Cash used for financing activities (2,213.2) (1,294.8) (1,179.2)
Cash and equivalents increase (decrease) 7.3 (9.5) (5.8)
Cash and equivalents at beginning of year $42.0 51.5 57.3
Cash and equivalents at end of year $49.3 $42.0 $51.5
Supplemental cash flow disclosures
Interest paid (excluding amounts paid to parent) 0.3 = =
State income taxes paid (excluding amounts paid to parent) $70.7 $64.8 $77.7


Franchise Cash Flow Statement Key Insights

McDonald’s reported positive cash and equivalents at the end of 2020, 2019, and 2018, averaging about $47.6 million. Therefore, its cash flow statement indicates that the business manages their investing and financing activities appropriately. This is a sign of healthy financials.

The company has a long history of franchising dating back to 1955, which has played a big role in its success over time.

How Many McDonald’s Units Have Opened and Closed?

System-wide Outlet Summary for years 2018 to 2020

Outlet type Year Outlets at the Start of the Year Outlets at the End of the Year Net Change
Franchised 2018 13,145 13,229 +84
2019 13,229 13,185 -44
2020 13,185 13,022 -163
Company-Owned 2018 884 683 -201
2019 683 659 -24
2020 659 657 -2
Total Outlets 2018 14,029 13,912 -117
2019 13,912 13,844 -68
2020 13,844 13,679 -165

At the end of 2020, there were 13,022 franchised outlets. A total of 163 outlets closed down in 2020 and 44 closed down in 2019. This is unlike 2018, where there was a net increase of 84 outlets. The 2020 closures could be attributed to the negative economic effects of the COVID-19 pandemic. This led to most franchisees not renewing or extending the franchise at the end of the specified term. Also, the closures could be as a result of a mutual agreement during the franchise term.

Is It Worth Investing in a McDonald’s Franchise?

There are over 30,000 McDonald’s locations around the world, with about 14,000 of them in the United States. The company has a long history of franchising dating back to 1955, which has played a big role in its success over time.

With an average initial investment of about $1.8 million, it would take you 8.5 years or less to recoup the McDonald’s franchise cost with a 10% or more profit margin. These figures are calculated from the 2020 average median net sales from a McDonald’s franchise in the US, which is about $2.9 million. The number of franchised outlets has continued to increase in the US apart from 2019 and 2020, when 207 outlets closed down. This could be attributed to the negative economic effects of the COVID-19 pandemic, which saw a lot of small businesses around the country shut down. To the franchisor, McDonald’s is a very profitable business with net incomes averaging over $2 billion annually.

If you want to own a franchise, we advise that you speak to at least 5 McDonald’s franchisees. This is to get a better understanding of their business and their experience with the McDonald’s franchise cost. You can also explore other potential franchising opportunities in our Visa Franchise or Vetted Biz website which has accessible and analytical data on franchises and businesses available in the U.S.

Take our free U.S. opportunity assessment today

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