CoolVu
1. Franchise Snapshot
Franchise Status
Basic Information
Video
In these videos you will learn about the company firsthand. And they will also tell you in a short form about the financing of the enterprise.
2. Franchise Overview
Overview
CoolVu Glass & Surface Solutions combines three business lines into one franchise opportunity: window tinting and film (for energy efficiency, security, and privacy), custom-printed wall graphics and murals, and architectural surface films that imitate natural materials like wood, stone, and marble. CoolVu has developed a strong competitive advantage as the dominant brand in the window film industry, backed by the distribution power of Window Film Depot, one of the top 3M product distributors in the country. In addition, they provide a robust onboarding and training program, an in-house marketing team, materials shipped directly before each job, and ongoing support including masterminds, rotating courses, and an annual conference.
Management team / founders
Mr. Jeff Franson, CEO and Founder, has been a veteran of the window treatment industry since 1992, when he founded Window Expert, LLC in the Metro-Atlanta area. He later launched Window Film Depot, which became one of the top distributors of 3M products across the country. Co-Founder and President Mike Herrera brings over 30 years of franchise development experience from his base in Southern California, having worked with brands such as Jani-King, H&R Block, and Alliance Brands. Jeff and Mike originally met in 2006 and, recognizing the shortage of quality installation services nationwide and the ideal characteristics for a franchise system - high demand, low competition, and low startup costs - they completed years of R&D and officially launched CoolVu Franchise Concepts in January 2022. In less than four years, the franchise has grown to over 100 franchisees across the country. Franchise owners are supported with comprehensive onboarding, regional performance coaches, access to the FutureVu Brands ecosystem for products and distribution, and ongoing training programs to ensure continued growth.
Focus of owner for daily business operations
As a CoolVu franchise operator, the main facets of the business entail: 1. Managing job scheduling, material orders, and on-site installations for residential and commercial clients; 2. Building and maintaining referral relationships with real estate professionals, property managers, and other trades and service-based businesses; 3. Delivering an excellent customer experience and managing employees as the business grows; 4. Review of financials, P&L management, and local marketing efforts to drive lead generation.
3. Performance & Metrics
Franchisor Fees | Item 6
Total Investment Cost | Item 7
/ Fixed Amount
Outlets and Franchisee Information | Item 20
Franchise Health Metrics
1 year / 3 years
1 year / 3 years
1 year / 3 years
Franchise Health Metrics






