Travel Expenses for Training
connect-item
connect-item
Before Opening

CoolVu

Table of Content
1. Franchise Snapshot
2. Franchise Overview
3. Performance and Metrics
4. Our Take
5. Additional Resources

1. Franchise Snapshot

Franchise Status
Active
Basic Information
Industry
Home & Building Services
Category
Other
Investment Range
$68,450 - $106,850
Total US Locations
110
Franchise Units
107
Founding Year
2018
Started Offering Franchises
2021
Management Capacity
Owner Operator
Job Count
4
Prior E2 Investors?
No
Prior Visa Franchise Clients?
No
Royalty Fee
$1,000 per month
Marketing Fee
$250 per month
Franchise Fee
$9,950
Headquarters (City, State)
Marietta, GA
Square Footage
NA
Retail Location?
No
Agreement Term Length
10 years
Video

In these videos you will learn about the company firsthand. And they will also tell you in a short form about the financing of the enterprise.

*Information presented in these videos may change over time and may not reflect the most current franchise offering. Prospective franchisees should review the latest Franchise Disclosure Document (FDD) and consult directly with the franchisor for updated information.

2. Franchise Overview

Reports - Elements Webflow Library - BRIX Templates
Overview

CoolVu Glass & Surface Solutions combines three business lines into one franchise opportunity: window tinting and film (for energy efficiency, security, and privacy), custom-printed wall graphics and murals, and architectural surface films that imitate natural materials like wood, stone, and marble. CoolVu has developed a strong competitive advantage as the dominant brand in the window film industry, backed by the distribution power of Window Film Depot, one of the top 3M product distributors in the country. In addition, they provide a robust onboarding and training program, an in-house marketing team, materials shipped directly before each job, and ongoing support including masterminds, rotating courses, and an annual conference.

Users - Elements Webflow Library - BRIX Templates
Management team / founders

Mr. Jeff Franson, CEO and Founder, has been a veteran of the window treatment industry since 1992, when he founded Window Expert, LLC in the Metro-Atlanta area. He later launched Window Film Depot, which became one of the top distributors of 3M products across the country. Co-Founder and President Mike Herrera brings over 30 years of franchise development experience from his base in Southern California, having worked with brands such as Jani-King, H&R Block, and Alliance Brands. Jeff and Mike originally met in 2006 and, recognizing the shortage of quality installation services nationwide and the ideal characteristics for a franchise system - high demand, low competition, and low startup costs - they completed years of R&D and officially launched CoolVu Franchise Concepts in January 2022. In less than four years, the franchise has grown to over 100 franchisees across the country. Franchise owners are supported with comprehensive onboarding, regional performance coaches, access to the FutureVu Brands ecosystem for products and distribution, and ongoing training programs to ensure continued growth.

Password - Elements Webflow Library - BRIX Templates
Focus of owner for daily business operations

As a CoolVu franchise operator, the main facets of the business entail: 1. Managing job scheduling, material orders, and on-site installations for residential and commercial clients; 2. Building and maintaining referral relationships with real estate professionals, property managers, and other trades and service-based businesses; 3. Delivering an excellent customer experience and managing employees as the business grows; 4. Review of financials, P&L management, and local marketing efforts to drive lead generation.

3. Performance & Metrics

Franchisor Fees | Item 6
Franchise Value
Industry Median
All Franchises Median
Royalty Fee
$1,000 per month
6%
6%
Marketing Fee
$250 per month
Franchise Fee
$9,950
$49,500
$40,000
Total Investment Cost | Item 7
Type of Expenditure
Low Amount
High Amount
When due
Initial Franchise Fee
$0
$19,900
Upon signing Franchise Agreement or paid in installments if financed with us
Territory Fee
$10,000
$10,000
Upon signing Franchise Agreement
Onboarding Services Fee
$40,000
$40,000
Upon signing Franchise Agreement
Technology Fee
$250
$250
On or before the 5th of each calendar month
Vehicle
$1,300
$3,500
Before opening
Vehicle Graphic Design, Printing and Installation
$2,500
$3,500
Before opening
Local Advertising
$1,000
$2,000
As incurred
Mobile phone with monthly data plan
$100
$300
Before Opening
Furniture and Fixtures
$0
$500
Before Opening
Office Equipment and Office Supplies
$500
$1,000
Before Opening
Travel Expenses for Training
$1,200
$2,500
Before Opening
Professional Fees, Licenses and Permits
$1,000
$2,500
Before Opening
Insurance
$600
$900
Before Opening
Additional Funds- 3 months
$10,000
$20,000
As incurred
TOTAL
$68,450
106,850
Outlets and Franchisee Information | Item 20
Outlet type
Year
Outlets at the start of the year
Outlets at the end of the year
Net change
N/A
2022
0
39
+39
Franchised
2023
39
81
+42
N/A
2024
81
107
+26
N/A
2022
1
2
+1
Company-Owned
2023
2
3
+1
N/A
2024
3
3
0
N/A
2022
1
42
+41
Total Outlets
2023
41
84
+43
N/A
2024
84
110
+36
Net Unit Growth (Recent year)
Net Unit Growth (Recent 3 years)
Franchise Health Metrics
Growth Rate
1 year / 3 years
Failure Rate
1 year / 3 years
Franchise for Sale Rate
1 year / 3 years
CoolVu
32% / 0%
0% / 0%
0% / 0%
Industry median
3% / 11%
4% / 12%
4% / 12%
Franchise Health Metrics
Franchise Historical Loan Metrics
10 Year Cumulative Charge Offs by $ of Loans
10 Year Cumulative Defaults
3 Year Predicted Default Rate
*Please note the information provided here is sourced from Lumos. We do not guarantee its accuracy or completeness. For verification, please refer to Lumos directly.
Item 19 – Financial Performance Representations
Historical financial performance representations
Franchise Financials
Franchisor company financial information, if disclosed by the franchisor.
Litigation & Bankruptcies
% of Franchisees Undergoing Litigation
0
% of Franchisees with Completed Litigation
0
Number of Bankruptcies Disclosed
0
*The litigation information displayed has been reviewed by our Product Development team. Franchises featured on this platform have been thoroughly assessed. However, Visa Franchise strongly recommends consulting with your own legal counsel for further guidance.

4. Our Take

CoolVu provides a great opportunity for an investor looking for a low-cost, with multiple revenue streams and high growth potential. The proven success of the business model - combining window film, wall graphics, and architectural surfaces - along with the founders' combined 60+ years of window industry and franchise development experience make the investment relatively safe. Additionally, the brand's rapid growth to over 100 franchisees in less than four years, backed by the distribution infrastructure of Window Film Depot and the FutureVu Brands ecosystem, provides potential investors with a strong competitive position in a booming industry driven by energy efficiency, security, and aesthetic improvement demand.