Additional Funds (3 months operating capital)
connect-item
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As incurred

Trublue

Table of Content
1. Franchise Snapshot
2. Franchise Overview
3. Performance and Metrics
4. Our Take
5. Additional Resources

1. Franchise Snapshot

Franchise Status
Active
Basic Information
Industry
Home & Building Services
Category
Residential Cleaning
Investment Range
$70,050 – $96,400
Total US Locations
104
Franchise Units
104
Founding Year
2011
Started Offering Franchises
2011
Management Capacity
Owner Operator
Job Count
5
Prior E2 Investors?
Prior Visa Franchise Clients?
Royalty Fee
6%
Marketing Fee
2%
Franchise Fee
$49,900
Headquarters (City, State)
Cincinnati, OH
Square Footage
N/A - N/A
Retail Location?
No
Agreement Term Length
10 Years
Video

In these videos you will learn about the company firsthand. And they will also tell you in a short form about the financing of the enterprise.

*Information presented in these videos may change over time and may not reflect the most current franchise offering. Prospective franchisees should review the latest Franchise Disclosure Document (FDD) and consult directly with the franchisor for updated information.

2. Franchise Overview

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Overview

TruBlue distinguishes itself from conventional home maintenance or handyman franchise opportunities by operating with a clear purpose. Franchisees are equipped to offer a wide range of services, including senior modifications, home maintenance, handyman services, and ongoing maintenance programs. This empowers seniors to comfortably age in place while enabling busy adults to prioritize their most important life aspects. The business model of TruBlue is not just unique but also proven. With TruBlue, individuals can tap into a rapidly growing market and a high-demand industry, experiencing increased demand as more seniors choose to age in place and the population of busy adults continues to grow. TruBlue is strategically positioned to capitalize on this expanding market. From hiring employees to scheduling appointments, billing customers, and managing all aspects of the TruBlue business, the franchise streamlines the process of starting and operating, eliminating guesswork and offering comprehensive support every step of the way.

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Management team / founders

TruBlue boasts more than 90 locations nationwide, garnering over 3,500 national Google reviews with an impressive average rating of 4.8 stars. This world-class rating reflects the excellence of a premium handyman and remodeling services. Moreover, all TruBlue locations are locally owned and operated, instilling confidence in supporting local businesses while being backed by a growing national company. Sean Fitzgerald is a seasoned franchise executive with over 25 years of experience working across a spectrum of brands, from startup franchise concepts to multi-national franchise systems. With his extensive expertise, Sean brings invaluable insights and skills to TruBlue, essential for developing, operating, and expanding successful franchise businesses. His background includes spearheading the growth of several prominent brands, and he most recently served as the Chief Development Strategist for one of the largest PR & digital marketing agencies in franchising, where he provided marketing strategies for national brands.

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Focus of owner for daily business operations

As a TruBlue owner, the main facets of the business entail: 1. Managing day-to-day bookings; 2. Interacting with clients, being the face of the company; 3. Hiring and managing staff; 4. Marketing and advertising locally; 5. Making sure safety standards and protocols are being met

3. Performance & Metrics

Franchisor Fees | Item 6
Franchise Value
Industry Median
All Franchises Median
Royalty Fee
6%
6%
6%
Marketing Fee
Franchise Fee
$49,900
Total Investment Cost | Item 7
Type of Expenditure
Low Amount
High Amount
When due
Initial Franchise Fee
$49,900
Upon signing of franchise agreement
Furniture and Office Equipment
$500
$1,000
As incurred, before opening
Tools and Equipment
$3,000
$5,000
As incurred, before opening
Computer System
$1,500
$4,000
As incurred, before opening
Travel and Living Expenses while Training
$1,250
$2,500
As incurred, before opening
Initial Telephones, Call Center, Bank and Other Deposits
$500
$1,000
As incurred, before opening
Grand Opening Promotion
$3,000
$4,000
As incurred, 1–2 months before opening
Licenses & Home Safety Certification
$400
$1,000
As incurred, before opening
Legal Entity Formation
$500
$1,000
As incurred, before opening
Insurance
$1,500
$5,000
Before policy effective date
Additional Funds (3 months operating capital)
$8,000
$20,000
As incurred
Vehicle
$0
$2,000
As incurred, before opening
Total
$70,050
$96,400
Outlets and Franchisee Information | Item 20
Outlet type
Year
Outlets at the start of the year
Outlets at the end of the year
Net change
N/A
2022
71
84
+13
Franchised
2023
84
94
+10
N/A
2024
94
104
+10
N/A
2022
0
0
0
Company-Owned
2023
0
0
0
N/A
2024
0
0
0
N/A
2022
71
84
+13
Total Outlets
2023
84
94
+10
N/A
2024
94
104
+10
Net Unit Growth (Recent year)
Net Unit Growth (Recent 3 years)
Franchise Health Metrics
Growth Rate
1 year / 3 years
Failure Rate
1 year / 3 years
Franchise for Sale Rate
1 year / 3 years
Trublue
Industry median
Franchise Health Metrics
Franchise Historical Loan Metrics
10 Year Cumulative Charge Offs by $ of Loans
10 Year Cumulative Defaults
3 Year Predicted Default Rate
*Please note the information provided here is sourced from Lumos. We do not guarantee its accuracy or completeness. For verification, please refer to Lumos directly.
Item 19 – Financial Performance Representations
Historical financial performance representations
Franchise Financials
Franchisor company financial information, if disclosed by the franchisor.
Litigation & Bankruptcies
% of Franchisees Undergoing Litigation
0
% of Franchisees with Completed Litigation
4,81%
Number of Bankruptcies Disclosed
0
*The litigation information displayed has been reviewed by our Product Development team. Franchises featured on this platform have been thoroughly assessed. However, Visa Franchise strongly recommends consulting with your own legal counsel for further guidance.

4. Our Take

Join TruBlue, a leading provider of home maintenance and handyman services, in its successful franchise network. With a focus on empowering seniors and busy adults, TruBlue offers a proven business model and comprehensive support. Ensure excellence and success in the booming home maintenance industry with TruBlue.