Computer Equipment (Hardware, Software, POS System, etc.)
connect-item
connect-item
Before Beginning Operations

Pure Green

Table of Content
1. Franchise Snapshot
2. Franchise Overview
3. Performance and Metrics
4. Our Take
5. Additional Resources

1. Franchise Snapshot

Franchise Status
Active
Basic Information
Industry
Restaurants & Food
Category
Healthy Food
Investment Range
$177,450 to $493,900
Total US Locations
51
Franchise Units
42
Founding Year
2014
Started Offering Franchises
2019
Management Capacity
Owner Operator
Job Count
10
Prior E2 Investors?
Yes
Prior Visa Franchise Clients?
No
Royalty Fee
6%
Marketing Fee
2%
Franchise Fee
$40,000
Headquarters (City, State)
Sunrise, FL
Square Footage
500 - 1500
Retail Location?
Yes
Agreement Term Length
10 years
Video

In these videos you will learn about the company firsthand. And they will also tell you in a short form about the financing of the enterprise.

*Information presented in these videos may change over time and may not reflect the most current franchise offering. Prospective franchisees should review the latest Franchise Disclosure Document (FDD) and consult directly with the franchisor for updated information.

2. Franchise Overview

Reports - Elements Webflow Library - BRIX Templates
Overview

Pure Green is a national superfood franchise serving cold-pressed juices, superfood smoothies, acai bowls, oatmeal bowls, sourdough toasts, and juice cleanses. Founded in New York City in 2014, they have grown to over 150 locations open and in development across 25+ states. Pure Green has developed a strong brand authority as the only juice bar franchise trusted by the NBA, NFL, NHL, MLB, and the U.S. Military, and is ranked by the Entrepreneur Franchise 500 and Inc. 5000. In addition, they provide a streamlined operating model with a compact 500–1,000 sq ft footprint, no on-site juice manufacturing (cold-pressed juices are produced centrally and shipped directly to locations), comprehensive franchise support from site selection through grand opening and beyond, and a top quartile average unit volume of $964,845. Total investment ranges from $177,450 to $493,900.

Users - Elements Webflow Library - BRIX Templates
Management team / founders

Mr. Ross Franklin, Founder and CEO, is a health and wellness entrepreneur with over two decades of experience building prestige brands in the industry. A graduate of Wheaton College in Massachusetts, Ross spent over a decade managing and scaling premium fitness clubs and boutique wellness brands across the East Coast, including serving as General Manager of Gold's Gym. He later founded his own consulting firm specializing in opening new fitness centers and turning around struggling locations. Recognizing a gap between the fitness investments people were making and the poor nutrition options available, he founded Pure Green in 2014, starting with a single retail location in New York City. He has never raised venture capital, building Pure Green through discipline and reinvestment. Ross is a bestselling author of "The Founder Success Formula," a Forbes Next 1000 honoree, and a recognized writer for Forbes and Entrepreneur. Pure Green is dedicated to the continued success of franchisees. Franchise owners receive comprehensive pre-opening training, site selection and lease negotiation assistance, turnkey buildout support, and ongoing coaching from a dedicated franchise operations team.

Password - Elements Webflow Library - BRIX Templates
Focus of owner for daily business operations

As a Pure Green franchise operator, the main facets of the business entail: 1. Managing your team to deliver a consistent, high-quality guest experience aligned with Pure Green's brand standards; 2. Driving local customer acquisition and retention through community engagement, catering, and loyalty programs; 3. Overseeing daily store operations, inventory management, and product ordering through Pure Green's centralized supply chain; 4. Review of financials, sales performance metrics, and opportunities for multi-unit expansion.

3. Performance & Metrics

Franchisor Fees | Item 6
Franchise Value
Industry Median
All Franchises Median
Royalty Fee
6%
6%
6%
Marketing Fee
2%
Franchise Fee
$40,000
$35,000
$40,000
Total Investment Cost | Item 7
Type of Expenditure
Low Amount
High Amount
When due
Initial Franchise Fee
$40,000
$40,000
Upon Signing the Franchise Agreement
Leasehold Improvements
$60,000
$250,000
Before Beginning Operations
Real Estate/Rent
$2,000
$12,500
Before Beginning Operations
Utility Deposits
$150
$400
Before Beginning Operations
Furniture, Fixtures & Equipment
$50,000
$90,000
Before Beginning Operations
Initial Inventory
$2,500
$10,000
Before Beginning Operations
Insurance
$300
$1,500
Before Beginning Operations
Signage
$2,000
$12,000
Before Beginning Operations
Office Equipment & Supplies
$250
$500
Before Beginning Operations
Pre-Opening Expenses
$2,500
$10,000
Before Beginning Operations
Computer Equipment (Hardware, Software, POS System, etc.)
$750
$1,500
Before Beginning Operations
Training
$1,500
$4,000
Before Beginning Operations
Licenses & Permits
$1,500
$3,000
Before Beginning Operations
Legal & Accounting
$1,000
$3,500
Before Beginning Operations
Grand Opening Advertising
$1,000
$5,000
Before opening and during the first 3 months of operation
Additional Funds – three months
$12,000
$50,000
As Necessary
TOTAL
$177,450
$493,900
Outlets and Franchisee Information | Item 20
Outlet type
Year
Outlets at the start of the year
Outlets at the end of the year
Net change
N/A
2022
7
15
+8
Franchised
2023
15
23
+8
N/A
2024
23
42
+19
N/A
2022
2
8
+6
Company-Owned
2023
8
9
+1
N/A
2024
9
9
0
N/A
2022
9
23
+14
Total Outlets
2023
23
32
+9
N/A
2024
32
51
+19
Net Unit Growth (Recent year)
Net Unit Growth (Recent 3 years)
Franchise Health Metrics
Growth Rate
1 year / 3 years
Failure Rate
1 year / 3 years
Franchise for Sale Rate
1 year / 3 years
Pure Green
83% / 500%
4% / 8%
0% / 0%
Industry median
0% / 3%
2% / 9%
0% / 6%
Franchise Health Metrics
Franchise Historical Loan Metrics
10 Year Cumulative Charge Offs by $ of Loans
10 Year Cumulative Defaults
3 Year Predicted Default Rate
*Please note the information provided here is sourced from Lumos. We do not guarantee its accuracy or completeness. For verification, please refer to Lumos directly.
Item 19 – Financial Performance Representations
Historical financial performance representations
Franchise Financials
Franchisor company financial information, if disclosed by the franchisor.
Litigation & Bankruptcies
% of Franchisees Undergoing Litigation
0
% of Franchisees with Completed Litigation
0
Number of Bankruptcies Disclosed
0
*The litigation information displayed has been reviewed by our Product Development team. Franchises featured on this platform have been thoroughly assessed. However, Visa Franchise strongly recommends consulting with your own legal counsel for further guidance.

4. Our Take

Pure Green provides a great opportunity for an investor looking for a nationally recognized brand in the fast-growing health and wellness food sector. The proven success of the streamlined operating model - with no on-site juice manufacturing, a compact footprint, and centralized supply chain - combined with the founder's two decades of industry experience and the brand's endorsement by major professional sports leagues make the investment relatively compelling. Additionally, the brand's rapid expansion, strong top-quartile unit economics of nearly $965K in average gross sales, and continued national growth provide potential investors with significant scalability in a booming industry where consumer demand for functional nutrition continues to accelerate.