Security Camera System
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Prior to Opening

Kid to Kid

Table of Content
1. Franchise Snapshot
2. Franchise Overview
3. Performance and Metrics
4. Our Take
5. Additional Resources

1. Franchise Snapshot

Franchise Status
Active
Basic Information
Industry
Retail
Category
Resales
Investment Range
$348,559 to $579,134
Total US Locations
93
Franchise Units
79
Founding Year
1992
Started Offering Franchises
1994
Management Capacity
Owner Operator
Job Count
12
Prior E2 Investors?
Yes
Prior Visa Franchise Clients?
Yes
Royalty Fee
5%
Marketing Fee
0.5%
Franchise Fee
$25,000
Headquarters (City, State)
North Salt Lake, UT
Square Footage
4000 - 4000
Retail Location?
Yes
Agreement Term Length
10 Years
Video

In these videos you will learn about the company firsthand. And they will also tell you in a short form about the financing of the enterprise.

*Information presented in these videos may change over time and may not reflect the most current franchise offering. Prospective franchisees should review the latest Franchise Disclosure Document (FDD) and consult directly with the franchisor for updated information.

2. Franchise Overview

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Overview

Parents spend a fortune outfitting their kids – but they don’t have to. Kid to Kid, the iconic children’s resale franchise, helps families save big on fashionable, name brand clothing and other kids’ products in a way that is both environmentally sustainable and personally empowering. Since their founding in 1992, Kid to Kid has grown to over 110 locations in the US, Canada and Europe, and has helped entrepreneurs across the nation realize their dream of owning a business that truly makes a difference.

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Management team / founders

Kid to Kid franchise was founded in 1992 by a young couple who understood what all young couples know — it costs a small fortune to buy clothes for your children. Fast forward 30 years, and Kid to Kid is the leading upscale kids resale franchise, with over 110 locations operating across 24 U.S. states and several international markets. Looking ahead, Kid to Kid is poised to meet an ever-growing wave of consumer demand in the $39 billion resale industry, which is expected to grow 9x faster than the broader retail clothing sector and reach $70 billion by 2027. “I was a young mother with four children, and was shopping secondhand” says Shauna Sloan, Co-Founder of Kid to Kid. “I realized that there wasn’t an organized way for young parents to buy the items they wanted, as well as sell their items back so they they could go to the families that really need them. With kids constantly outgrowing their clothes, there’s always going to be a constant demand for new items and a supply of inventory.

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Focus of owner for daily business operations

As a Kid to Kid franchisee, the main facets of the business entail: 1. Establishing and overseeing in-store operations; 2. Promoting local marketing efforts within the community; 3. Review of financials; 4. Hiring and managing in-store employees

3. Performance & Metrics

Franchisor Fees | Item 6
Franchise Value
Industry Median
All Franchises Median
Royalty Fee
5%
5%
6%
Marketing Fee
0.5%
1.5%
2%
Franchise Fee
$25,000
Total Investment Cost | Item 7
Type of Expenditure
Low Amount
High Amount
When due
Franchise Fee
$25,000
At signing of Franchise Agreement
Travel and Lodging Expenses while Training
$1,500
$5,500
As incurred
Real Estate Deposit
$5,625
$22,500
At lease signing
Real Estate Improvements
$35,000
$160,000
As incurred
Kid-door
$3,600
$4,800
Prior to Opening
Exterior Signs and Graphics
$13,500
$17,500
Prior to Opening
Interior Signs
$2,000
$4,000
Prior to Opening
Trade Fixtures
$67,500
$85,500
Prior to Opening
Computers, Scanners, Cash Drawers, Printers, etc.
$15,334
Upon signing of lease
BaseCamp Software Suite
$10,000
Upon signing of lease
Security Camera System
$2,000
$5,000
Prior to Opening
Grand Opening Promotion
$20,000
Prior to Opening
Opening Inventory
$70,000
$90,000
Prior to Opening
Incorporation Documents
$500
$1,000
Prior to Opening
Loan Fees
$7,500
$12,500
At application, at loan closing
Licenses, Permits, Utility Deposits
$1,000
$2,000
As incurred
Supplies, Hangers, Misc. Expenses
$26,000
$31,000
Prior to Opening
Working Capital
$42,500
$67,500
As incurred
TOTAL
$348,559
$579,134
Outlets and Franchisee Information | Item 20
Outlet type
Year
Outlets at the start of the year
Outlets at the end of the year
Net change
N/A
2021
99
97
-2
Franchised
2022
97
100
+3
N/A
2023
100
102
+2
N/A
2021
12
11
-1
Company-Owned
2022
11
13
+2
N/A
2023
13
14
+1
N/A
2021
111
108
-3
Total Outlets
2022
108
113
+5
N/A
2023
113
116
+3
Net Unit Growth (Recent year)
Net Unit Growth (Recent 3 years)
Franchise Health Metrics
Growth Rate
1 year / 3 years
Failure Rate
1 year / 3 years
Franchise for Sale Rate
1 year / 3 years
Kid to Kid
Industry median
Franchise Health Metrics
Franchise Historical Loan Metrics
10 Year Cumulative Charge Offs by $ of Loans
10 Year Cumulative Defaults
3 Year Predicted Default Rate
*Please note the information provided here is sourced from Lumos. We do not guarantee its accuracy or completeness. For verification, please refer to Lumos directly.
Item 19 – Financial Performance Representations
Historical financial performance representations
Franchise Financials
Franchisor company financial information, if disclosed by the franchisor.
Litigation & Bankruptcies
% of Franchisees Undergoing Litigation
0%
% of Franchisees with Completed Litigation
1.26%
Number of Bankruptcies Disclosed
0%
*The litigation information displayed has been reviewed by our Product Development team. Franchises featured on this platform have been thoroughly assessed. However, Visa Franchise strongly recommends consulting with your own legal counsel for further guidance.

4. Our Take

By creating a upscale, fashionable, and meticulously organized store, Kid to Kid has seamlessly integrated resale shopping into mainstream culture. There are no chaotic bargain bins or overwhelming piles of clothes to sift through, and all items are in excellent condition. Kid to Kid offers a shopping experience akin to the GAP rather than the Goodwill, carefully curating and screening items according to current fashion trends. If you're passionate about this industry and believe the opportunity aligns with your interests, this is an ideal fit for you!