Employee Salaries – 3 months
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As Incurred

Grain & Berry

Table of Content
1. Franchise Snapshot
2. Franchise Overview
3. Performance and Metrics
4. Our Take
5. Additional Resources

1. Franchise Snapshot

Franchise Status
Active
Basic Information
Industry
Restaurants & Food
Category
Coffee, Tea, & Drinks
Investment Range
$324,000 - $883,500
Total US Locations
35
Franchise Units
34
Founding Year
2017
Started Offering Franchises
2017
Management Capacity
Owner Operator
Job Count
22
Prior E2 Investors?
Yes
Prior Visa Franchise Clients?
No
Royalty Fee
6%
Marketing Fee
Franchise Fee
$49,500
Headquarters (City, State)
Trinity, Florida
Square Footage
1400 - 2800
Retail Location?
Yes
Agreement Term Length
10 years
Video

In these videos you will learn about the company firsthand. And they will also tell you in a short form about the financing of the enterprise.

*Information presented in these videos may change over time and may not reflect the most current franchise offering. Prospective franchisees should review the latest Franchise Disclosure Document (FDD) and consult directly with the franchisor for updated information.

2. Franchise Overview

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Overview

Grain & Berry is a superfood café franchise specializing in handcrafted acai bowls, fresh-pressed juices, smoothies, cauliflower and broccoli crust flatbreads, quesadillas, yogurt parfaits, custom toasts, and international coffees. Founded in Florida in 2017, they provide health-conscious customers with an all-natural, plant-based menu made to order without dyes, artificial colors, or sweeteners, including vegan, vegetarian, and gluten-free options. Grain & Berry has developed a strong competitive advantage through larger café spaces of 1,500 to 2,800 sq ft with seating for 30 to 80 guests, combined with a full-service hospitality experience that sets it apart from typical small-format health food concepts. In addition, they provide integration with Uber Eats, DoorDash, and Grubhub, a proprietary app for delivery, pickup, and catering, a loyalty program with over 130,000 customers, and a comprehensive digital training platform.

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Management team / founders

Grain & Berry was founded in 2017 by Mr. Trey Kessler, Mr. Douglas Lang, and Mrs. Kirsten Lang. Douglas Lang, who has spent nearly two decades in entrepreneurial ventures, noticed that Florida was lagging behind California and the Northeast in the acai bowl trend and set out to fill that gap in the market. Through a mutual friend, he was introduced to Trey Kessler, a hotel restaurant management veteran, and the two began developing the concept almost immediately. Together with Kirsten Lang, they designed a café model built around two gaps they identified in the health food market: the lack of comfortable seating and the absence of a true high-end health food experience. Today, Trey Kessler serves as CEO, Douglas Lang as CFO, and Kirsten Lang as COO. The team also includes Asha Morales as Director of Franchise Development, Shay Baumhauer as Director of Marketing, and dedicated training and operations managers. Guided by the philosophy of caring for franchisees like family, Grain & Berry has grown from 34 to 45 open locations in 2026. Franchise owners receive comprehensive training through an online digital platform with videos and AI avatars, hands-on support from corporate trainers, and ongoing operational and marketing assistance.

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Focus of owner for daily business operations

As a Grain & Berry franchise operator, the main facets of the business entail: 1. Managing your café staff, including hiring, training, and ensuring a high level of hospitality and food presentation; 2. Overseeing daily operations, inventory, and order fulfillment across dine-in, pickup, catering, and third-party delivery channels; 3. Conducting local marketing efforts and leveraging the loyalty program and app to attract and retain customers; 4. Review of financials, sales performance metrics, and food and labor costs.

3. Performance & Metrics

Franchisor Fees | Item 6
Franchise Value
Industry Median
All Franchises Median
Royalty Fee
6%
6%
6%
Marketing Fee
Franchise Fee
$49,500
$35,000
$40,000
Total Investment Cost | Item 7
Type of Expenditure
Low Amount
High Amount
When due
Franchise Fee
$49,500
$49,500
At the time of signing the Franchise Agreement
Real Estate Lease Payments – deposit, 1 month
$6,000
$13,000
As agreed in the Lease
Leasehold Improvements
$200,000
$550,000
Before Opening
Construction Management Fee
$1,500
$1,500
As Agreed
Wages, Travel and Living Expenses for You and Your Manager During Training
$1,000
$16,000
During Training
Restaurant Kitchen Equipment Purchase Deposit and Initial Payment
$0
$80,000
As Agreed
Furniture, Fixtures and Non-Kitchen Equipment
$15,000
$25,000
As Incurred
Computer System
$2,000
$3,000
Before Opening
Signs
$6,000
$15,000
Before Opening
Initial Inventory and Supplies
$3,000
$30,000
Before Opening
Employee Salaries – 3 months
$9,000
$25,000
As Incurred
Local Advertising Expenditures Fee and costs
$16,000
$30,000
Within 90 days of Opening
Grand Opening Marketing Plan
$4,000
$4,000
Before Opening
Insurance – 3 months
$1,000
$1,500
As Incurred
Additional Funds – 3 Months
$10,000
$40,000
As Incurred, before Opening or otherwise as arranged
TOTAL
$324,000
$883,500
Outlets and Franchisee Information | Item 20
Outlet type
Year
Outlets at the start of the year
Outlets at the end of the year
Net change
N/A
2023
10
14
+4
Franchised
2024
14
20
+6
N/A
2025
20
34
+14
N/A
2023
3
2
-1
Company-Owned
2024
2
2
0
N/A
2025
2
1
-1
N/A
2023
13
16
+3
Total Outlets
2024
16
22
+6
N/A
2025
22
35
+13
Net Unit Growth (Recent year)
Net Unit Growth (Recent 3 years)
Franchise Health Metrics
Growth Rate
1 year / 3 years
Failure Rate
1 year / 3 years
Franchise for Sale Rate
1 year / 3 years
Grain & Berry
70% / 240%
0% / 0%
0% / 28.5%
Industry median
0% / 3%
2% / 9%
0% / 6%
Franchise Health Metrics
Franchise Historical Loan Metrics
10 Year Cumulative Charge Offs by $ of Loans
10 Year Cumulative Defaults
3 Year Predicted Default Rate
*Please note the information provided here is sourced from Lumos. We do not guarantee its accuracy or completeness. For verification, please refer to Lumos directly.
Item 19 – Financial Performance Representations
Historical financial performance representations
Franchise Financials
Franchisor company financial information, if disclosed by the franchisor.
Litigation & Bankruptcies
% of Franchisees Undergoing Litigation
% of Franchisees with Completed Litigation
Number of Bankruptcies Disclosed
*The litigation information displayed has been reviewed by our Product Development team. Franchises featured on this platform have been thoroughly assessed. However, Visa Franchise strongly recommends consulting with your own legal counsel for further guidance.

4. Our Take

Grain & Berry provides a great opportunity for an investor looking to be an active owner-operator in the fast-growing health and wellness food sector. The proven success of the business model, with top-performing locations reporting gross sales above $1 million and a growing base of mature locations consistently exceeding $500,000 in annual gross sales, combined with the founders’ restaurant and entrepreneurial experience, make the investment relatively compelling. Additionally, the brand’s rapid national expansion, with approximately 45 open locations in 2026, recognition from Entrepreneur Magazine and QSR Magazine, and strong digital and loyalty infrastructure provide potential investors with a scalable opportunity in a market where demand for healthy, plant-based food continues to grow.