Leasehold Improvements
connect-item
connect-item
Before Beginning Operations

Keyrenter Property Management

Table of Content
1. Franchise Snapshot
2. Franchise Overview
3. Performance and Metrics
4. Our Take
5. Additional Resources

1. Franchise Snapshot

Franchise Status
Active
Basic Information
Industry
Real Estate
Category
Property Management
Investment Range
$111,825 - $229,479
Total US Locations
54
Franchise Units
54
Founding Year
2013
Started Offering Franchises
2014
Management Capacity
Owner Operator
Job Count
3
Prior E2 Investors?
Prior Visa Franchise Clients?
Royalty Fee
6%
Marketing Fee
1%
Franchise Fee
$45,000
Headquarters (City, State)
Midvale, UT
Square Footage
N/A - N/A
Retail Location?
No
Agreement Term Length
10 Years
Video

In these videos you will learn about the company firsthand. And they will also tell you in a short form about the financing of the enterprise.

*Information presented in these videos may change over time and may not reflect the most current franchise offering. Prospective franchisees should review the latest Franchise Disclosure Document (FDD) and consult directly with the franchisor for updated information.

2. Franchise Overview

Reports - Elements Webflow Library - BRIX Templates
Overview

Keyrenter is one of the nation’s leading property management organizations.Keyrenter Property Management businesses provide full service real estate management and rental services, focusing largely on single-family homes and condominium owners, as well as related property management services such as collecting rents, signing leases, and performing and coordinating maintenance and repairs.

Users - Elements Webflow Library - BRIX Templates
Management team / founders

During the financial market crisis of 2007, Aaron Marshall, a successful Keller Williams broker built a team that specialized in banked owned, foreclosure and short sale properties. By positioning themselves ahead of the market trend, The Marshall Group successfully closed 96% of the 243 homes they listed along the Wasatch Front resulting in over $48 million in sales during 2009. They were successful enough to be recognized by the Wall Street Journal for two consecutive years as top 100 sales teams.Aaron decided to start a property management business in 2007 where he also sold real estate. Himself and the co-founder Nate Tew started from the ground up as property managers themselves. In 2018, he sold his real estate firm and is only focusing on property management.

Password - Elements Webflow Library - BRIX Templates
Focus of owner for daily business operations

As a Keyrenter operator, the main facets of the business could entail: 1. Acquiring properties to manage; 2. On-going communication with owners; 3. Marketing and advertising; 4. Full-service leasing and timely rent collection; 5. Regular inspections (team or 3rd parties); 6. Tenant screening and approval; 7. Cost-effective and reliable maintenance (contracted out to 3rd parties)

3. Performance & Metrics

Franchisor Fees | Item 6
Franchise Value
Industry Median
All Franchises Median
Royalty Fee
6%
6%
6%
Marketing Fee
Franchise Fee
$45,000
Total Investment Cost | Item 7
Type of Expenditure
Low Amount
High Amount
When due
Franchise Fee
$45,000
At Signing of Franchise Agreement
E-2 Visa Fee
$0
$10,000
At Signing of Franchise Agreement
E-2 Visa Deposit
$0
$35,000
When applying for Visa status
Training Fee
$5,000
Upon signing of Franchise Agreement
Start-Up Marketing Package Fee
$10,000
Before Training
Travel and Living Expenses to Attend Initial Training
$3,000
$5,000
Before Beginning Operations
Real Estate/Rent
$2,500
$5,000
Before Beginning Operations
Real Estate Broker Fees
$5,000
$10,000
Before Beginning Operations
Real Estate Licensure or Property Management Training
$800
$2,000
As Incurred
Utility Deposits
$0
$1,500
Before Beginning Operations
Leasehold Improvements
$0
$4,000
Before Beginning Operations
Insurance
$1,500
$4,000
Before Beginning Operations
Office Equipment and Supplies
$1,000
$4,000
Before Beginning Operations
Signage
$500
$5,000
Before Beginning Operations
Furniture, Fixtures, and Equipment
$1,500
$2,000
Before Beginning Operations
Appfolio Software Implementation Fee
$600
Before Beginning Operations
Licenses and Permits
$1,650
$3,000
Before Beginning Operations
Legal & Accounting
$2,000
$6,000
As Incurred
Dues and Subscriptions
$1,500
$3,000
As Incurred
Keyrenter Marketing
$0
$3,554
Before Beginning Operations
Local Marketing and Lead Generation
$0
$8,550
Before Beginning Operations
Additional Funds (3 months)
$30,275
$57,275
As Incurred
Total
$111,825
Outlets and Franchisee Information | Item 20
Outlet type
Year
Outlets at the start of the year
Outlets at the end of the year
Net change
N/A
2021
37
38
+1
Franchised
2022
38
46
+8
N/A
2023
46
54
+8
N/A
2021
2
2
0
Company-Owned
2022
2
1
-1
N/A
2023
1
0
-1
N/A
2021
39
40
+1
Total Outlets
2022
40
47
+7
N/A
2023
47
54
+7
Net Unit Growth (Recent year)
Net Unit Growth (Recent 3 years)
Franchise Health Metrics
Growth Rate
1 year / 3 years
Failure Rate
1 year / 3 years
Franchise for Sale Rate
1 year / 3 years
Keyrenter Property Management
Industry median
Franchise Health Metrics
Franchise Historical Loan Metrics
10 Year Cumulative Charge Offs by $ of Loans
10 Year Cumulative Defaults
3 Year Predicted Default Rate
*Please note the information provided here is sourced from Lumos. We do not guarantee its accuracy or completeness. For verification, please refer to Lumos directly.
Item 19 – Financial Performance Representations
Historical financial performance representations
Franchise Financials
Franchisor company financial information, if disclosed by the franchisor.
Litigation & Bankruptcies
% of Franchisees Undergoing Litigation
0
% of Franchisees with Completed Litigation
0
Number of Bankruptcies Disclosed
0
*The litigation information displayed has been reviewed by our Product Development team. Franchises featured on this platform have been thoroughly assessed. However, Visa Franchise strongly recommends consulting with your own legal counsel for further guidance.

4. Our Take

Keyrenter presents a very strong business case for the investor / operator with the right fit. It's a business that, if one works hard and gains clients, can quickly be scaled with potential for strong recurring cash flow. After the business is established can also hire manager and be more part-time owner.