Signage
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Prior to opening

Winfield Street Coffee

Table of Content
1. Franchise Snapshot
2. Franchise Overview
3. Performance and Metrics
4. Our Take
5. Additional Resources

1. Franchise Snapshot

Franchise Status
Active
Basic Information
Industry
Restaurants & Food
Category
Investment Range
$200,000 - $820,000
Total US Locations
7
Franchise Units
2
Founding Year
2016
Started Offering Franchises
2025
Management Capacity
Owner Operator / Semi Absentee
Job Count
Prior E2 Investors?
No
Prior Visa Franchise Clients?
No
Royalty Fee
7.5%
Marketing Fee
1%
Franchise Fee
$45,000
Headquarters (City, State)
Stamford, CT
Square Footage
200 - 3,000
Retail Location?
Yes
Agreement Term Length
10 years
Video

In these videos you will learn about the company firsthand. And they will also tell you in a short form about the financing of the enterprise.

*Information presented in these videos may change over time and may not reflect the most current franchise offering. Prospective franchisees should review the latest Franchise Disclosure Document (FDD) and consult directly with the franchisor for updated information.

2. Franchise Overview

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Overview

Winfield Street Coffee is a premium coffee and food franchise with roots dating back to 1925. They offer 100% organic, house-roasted coffee paired with a chef-crafted food menu and professional catering services, providing franchise owners with three distinct revenue streams. Winfield has developed a strong brand identity built on a 100-year legacy of quality and community, setting it apart from typical coffee franchises that rely solely on beverage sales. In addition, they provide two flexible franchise models, a Full Café (1,500-3,000 sq ft with seating for 50+ guests) and a Kiosk model (150-300 sq ft for high-traffic locations), along with comprehensive training through their OPUS platform, cutting-edge technology systems, dedicated franchise support, and ongoing marketing assistance. No prior coffee shop experience is required.

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Management team / founders

Mr. Breno Donatti, Founder and CEO, immigrated to the United States from Brazil at age 18 and fell in love with the restaurant business while washing dishes at a pizza restaurant in Greenwich, Connecticut. After working in the food service industry for nearly a decade, from dishwasher to barista to various management roles, while also attending the University of Connecticut full-time, he purchased the original Winfield Delicatessen in East Norwalk on September 13, 2015, just 33 days after his first son was born. The neighborhood deli, originally established in 1925, had been through four owners and needed revitalization. Breno transformed it into Winfield Street Coffee and opened a second location just six months later. He has since grown the business to multiple locations across Connecticut, New York, and Florida. The coffee program is led by Coffee Director Caleb MacPherson, who oversees the roasting of organic beans at the company's Florida facility. Winfield Street Coffee is now expanding nationally, and franchise owners receive comprehensive training, cutting-edge operational systems, and ongoing consultation and business development support.

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Focus of owner for daily business operations

As a Winfield Street Coffee franchise operator, the main facets of the business entail: 1. Managing your team, including hiring, training, and developing staff to deliver an exceptional customer experience; 2. Overseeing daily operations across coffee service, food preparation, and catering orders; 3. Building community relationships and conducting local marketing to establish the location as a neighborhood hub; 4. Review of financials, inventory management through Thrive Metrics, and performance analytics through SPRK forecasting tools.

3. Performance & Metrics

Franchisor Fees | Item 6
Franchise Value
Industry Median
All Franchises Median
Royalty Fee
7.5%
6%
6%
Marketing Fee
1%
Franchise Fee
$45,000
$35,000
$40,000
Total Investment Cost | Item 7
Type of Expenditure
Low Amount
High Amount
When due
Initial Franchise Fee
$45,000
$45,000
Upon signing franchise agreement
Market Introduction Advertising
$6,000
$30,000
Prior to and after opening, as required by vendor
Rent
$500
$20,000
Monthly
Computer Hardware
$15,000
$75,000
As determined by vendor
Computer Software
$1,500
$2,000
Monthly
Travel and living expenses while training
$2,500
$10,000
Prior to and during training
Utility Deposits
$0
$10,000
Prior to opening
Business Licenses and Permits
$1,000
$2,500
Prior to opening
Equipment, furniture, and fixtures
$10,000
$450,000
Prior to opening
Vehicle
$250
$500
Monthly
Signage
$1,000
$2,000
Prior to opening
Insurance
$5,000
$10,000
Annual
Professional Fees
$5,000
$20,000
As incurred
Additional Operating Funds (3 Months)
$45,000
$125,000
During first 90 days of operations
TOTAL
$200,000
$820,000
Outlets and Franchisee Information | Item 20
Outlet type
Year
Outlets at the start of the year
Outlets at the end of the year
Net change
N/A
2023
0
0
0
Franchised
2024
0
0
0
N/A
2025
0
2
+2
N/A
2023
6
8
+2
Company-Owned
2024
8
8
0
N/A
2025
8
5
-3
N/A
2023
6
8
+2
Total Outlets
2024
8
8
0
N/A
2025
8
7
-1
Net Unit Growth (Recent year)
Net Unit Growth (Recent 3 years)
Franchise Health Metrics
Growth Rate
1 year / 3 years
Failure Rate
1 year / 3 years
Franchise for Sale Rate
1 year / 3 years
Winfield Street Coffee
−12.5% / 16.7%
0% / 0%
0% / 0%
Industry median
0% / 3%
2% / 9%
0% / 6%
Franchise Health Metrics
Franchise Historical Loan Metrics
10 Year Cumulative Charge Offs by $ of Loans
10 Year Cumulative Defaults
3 Year Predicted Default Rate
*Please note the information provided here is sourced from Lumos. We do not guarantee its accuracy or completeness. For verification, please refer to Lumos directly.
Item 19 – Financial Performance Representations
Historical financial performance representations
Franchise Financials
Franchisor company financial information, if disclosed by the franchisor.
Litigation & Bankruptcies
% of Franchisees Undergoing Litigation
0
% of Franchisees with Completed Litigation
0
Number of Bankruptcies Disclosed
0
*The litigation information displayed has been reviewed by our Product Development team. Franchises featured on this platform have been thoroughly assessed. However, Visa Franchise strongly recommends consulting with your own legal counsel for further guidance.

4. Our Take

Winfield Street Coffee provides a great opportunity for an investor looking for a community-oriented coffee franchise with multiple revenue streams and flexible ownership models. The proven success of the brand's combination of premium coffee, chef-crafted food, and professional catering, all rooted in a 100-year legacy, along with the founder's hands-on entrepreneurial experience make the investment relatively compelling. Additionally, the brand's affordable entry point, two flexible format options for different market types, and early-stage national expansion provide potential investors with the opportunity to secure prime territories in a growing brand before market saturation.