Real Estate
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Mr. Rooter Plumbing

Table of Content
1. Franchise Snapshot
2. Franchise Overview
3. Performance and Metrics
4. Our Take
5. Additional Resources

1. Franchise Snapshot

Franchise Status
Active
Basic Information
Industry
Home & Building Services
Category
Maintenance, Repair, & Restoration
Investment Range
$122,303 - $263,800
Total US Locations
232
Franchise Units
229
Founding Year
1993
Started Offering Franchises
1993
Management Capacity
Owner Operator
Job Count
9
Prior E2 Investors?
Yes
Prior Visa Franchise Clients?
Yes
Royalty Fee
6%
Marketing Fee
2%
Franchise Fee
$42,500
Headquarters (City, State)
Waco, TX
Square Footage
N/A - N/A
Retail Location?
No
Agreement Term Length
10 years
Video

In these videos you will learn about the company firsthand. And they will also tell you in a short form about the financing of the enterprise.

*Information presented in these videos may change over time and may not reflect the most current franchise offering. Prospective franchisees should review the latest Franchise Disclosure Document (FDD) and consult directly with the franchisor for updated information.

2. Franchise Overview

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Overview

Mr. Rooter Plumbing is a national plumbing franchise providing residential and commercial plumbing solutions. The company specializes in plumbing repair and maintenance services, including pipe repair, drain cleaning, water heater services, clogged drains, plumbing installations, and 24/7 emergency plumbing. With a strong presence across the U.S. and Canada, Mr. Rooter is recognized for its customer-focused approach, upfront pricing, and uniformed professionals delivering reliable and professional service.

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Management team / founders

Mr. Rooter Plumbing was founded in 1970 in Oklahoma, USA, and is now part of the Neighborly (formerly Dwyer Group) family of service brands. The corporate leadership team brings deep expertise in franchising and the service industry, providing franchisees with training, operational support, and marketing resources. Each local franchise is operated by an owner-operator who manages a team of licensed plumbers and administrative staff, supported by the brand’s proven systems and standards.

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Focus of owner for daily business operations

As a Mr. Rooter Plumbing operator, the primary focus areas in daily business operations include: 1.Community and customer relationships: Building and maintaining relationships with residential and commercial customers, as well as promoting the brand through local marketing and digital campaigns. 2.Team management: Recruiting, training, and supervising licensed plumbers and support staff to ensure high-quality service and compliance with brand standards. 3.Customer service and operations: Overseeing daily scheduling, ensuring rapid response to emergencies, clear customer communication, and customer satisfaction. 4.Financial and administrative oversight: Managing budgets, controlling costs, handling invoicing, monitoring inventory, and tracking profitability to drive business growth.

3. Performance & Metrics

Franchisor Fees | Item 6
Franchise Value
Industry Median
All Franchises Median
Royalty Fee
6%
6%
6%
Marketing Fee
2%
2%
2%
Franchise Fee
$42,500
Total Investment Cost | Item 7
Type of Expenditure
Low Amount
High Amount
When due
Initial Franchise Fee
$42,500
$42,500
When you sign the franchise agreement
Software System Enrollment Fee
$1,250
$1,250
As arranged
Vehicle
$20,220
$69,300
As arranged
Equipment, Supplies & Inventory
$25,000
$40,000
As incurred
Insurance
$1,000
$4,200
As arranged
Advertising & Promotional and Local Marketing Spending
$7,500
$25,000
As arranged
Training, Travel, Lodging & Food
$3,100
$7,550
As incurred
Deposits, Permits & Licenses
$350
$4,000
As incurred
Professional Fees
$1,500
$8,000
As incurred
Service Titan Software
$383
$2,000
As incurred
Real Estate
$4,500
$20,000
As incurred
Additional Funds
$15,000
$40,000
As arranged
Totals1
$122,303
$263,800
Outlets and Franchisee Information | Item 20
Outlet type
Year
Outlets at the start of the year
Outlets at the end of the year
Net change
N/A
2022
205
209
+4
Franchised
2023
209
215
+6
N/A
2024
215
229
+14
N/A
2022
2
3
+1
Company-Owned
2023
3
3
0
N/A
2024
3
3
0
N/A
2022
207
212
+5
Total Outlets
2023
212
218
+6
N/A
2024
218
232
+14
Net Unit Growth (Recent year)
Net Unit Growth (Recent 3 years)
Franchise Health Metrics
Growth Rate
1 year / 3 years
Failure Rate
1 year / 3 years
Franchise for Sale Rate
1 year / 3 years
Mr. Rooter Plumbing
6.5% / 11.7%
2.3% / 9.3%
0% / 7%
Industry median
3.4% / 11.8%
4% / 12.4%
1% / 5.6%
Franchise Health Metrics
Franchise Historical Loan Metrics
10 Year Cumulative Charge Offs by $ of Loans
0.0
10 Year Cumulative Defaults
0.0
3 Year Predicted Default Rate
0.0
*Please note the information provided here is sourced from Lumos. We do not guarantee its accuracy or completeness. For verification, please refer to Lumos directly.
Item 19 – Financial Performance Representations
Historical financial performance representations
Franchise Financials
Franchisor company financial information, if disclosed by the franchisor.
Litigation & Bankruptcies
% of Franchisees Undergoing Litigation
0.87%
% of Franchisees with Completed Litigation
0.87%
Number of Bankruptcies Disclosed
0
*The litigation information displayed has been reviewed by our Product Development team. Franchises featured on this platform have been thoroughly assessed. However, Visa Franchise strongly recommends consulting with your own legal counsel for further guidance.

4. Our Take

Mr. Rooter Plumbing has been a trusted brand in the plumbing industry since 1970. Plumbing services can be a highly profitable business as they provide essential, recurring, and emergency-based solutions to both residential and commercial customers. Franchisees who are able to effectively market their services, build a strong reputation in their community, and manage a skilled team of licensed plumbers can achieve strong growth and profitability. This business is ideal for individuals with leadership skills, customer service focus, and the ability to recruit, train, and oversee technical staff while driving local marketing and relationship-building efforts.