Office Equipment and Supplies
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Lump sum upon signing

Homewell Care Services

Table of Content
1. Franchise Snapshot
2. Franchise Overview
3. Performance and Metrics
4. Our Take
5. Additional Resources

1. Franchise Snapshot

Franchise Status
Active
Basic Information
Industry
Healthcare
Category
Home & Senior Care
Investment Range
$54,401.20 - $233,912
Total US Locations
179
Franchise Units
179
Founding Year
2002
Started Offering Franchises
2003
Management Capacity
Owner Operator
Job Count
28
Prior E2 Investors?
Yes
Prior Visa Franchise Clients?
No
Royalty Fee
5%
Marketing Fee
2%
Franchise Fee
$24,750
Headquarters (City, State)
Burkburnett, TX
Square Footage
N/A - N/A
Retail Location?
No
Agreement Term Length
10 Years
Video

In these videos you will learn about the company firsthand. And they will also tell you in a short form about the financing of the enterprise.

*Information presented in these videos may change over time and may not reflect the most current franchise offering. Prospective franchisees should review the latest Franchise Disclosure Document (FDD) and consult directly with the franchisor for updated information.

2. Franchise Overview

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Overview

HomeWell Care Services offers a franchise opportunity in the home care services industry, providing non-medical, in-home care solutions to seniors and others in need of assistance. The company offers a range of services, including personal care, companionship, and other non-medical home care services, with the option for franchisees to expand into medical care services if properly licensed. The HomeWell franchise system is designed to provide franchisees with a proven business model, comprehensive training, and continuous support to help them establish successful businesses. Franchisees benefit from a robust system that includes standardized operations, marketing strategies, and a commitment to customer satisfaction, ensuring long-term business growth.

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Management team / founders

HomeWell Care Services was founded by Joshua Hoffman, who previously operated a successful HomeWell Senior Care business in Seattle before transitioning to franchising the model. The management team at HomeWell includes experienced leaders such as Crystal Franz, CEO, and other industry veterans with expertise in franchise development, marketing, and operational support. Together, they have developed a comprehensive franchise system that equips franchisees with the tools and resources needed to succeed in the growing home care services industry.

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Focus of owner for daily business operations

As an operator of a HomeWell franchise, the main responsibilities include: 1.Establishing and nurturing relationships with referral networks within the local community, including healthcare professionals and senior service organizations; 2.Recruiting, hiring, and training competent home care workers to provide quality services; 3.Supervising and ensuring that home care workers are trained and adhere to the company’s service standards; 4.Managing day-to-day operations, including scheduling, billing, and ensuring compliance with local regulations and licensing requirements; 5.Implementing marketing strategies to increase business visibility and attract new clients, ensuring continued growth and operational efficiency.

3. Performance & Metrics

Franchisor Fees | Item 6
Franchise Value
Industry Median
All Franchises Median
Royalty Fee
5%
5%
7%
Marketing Fee
2%
1.5%
2%
Franchise Fee
$24,750
Total Investment Cost | Item 7
Type of Expenditure
Low Amount
High Amount
When due
Initial Franchise Fee
$0
$49,500
Lump sum upon signing
Training Fee
$5,000
$5,000
Lump sum upon signing
Travel and Living Expense for On-Site Education
$0
$3,500
As incurred
Real Estate
$3,600
$9,000
As incurred
Furniture & Furnishings
$0
$5,000
As incurred
Signage
$300
$4,000
As incurred
Computer Hardware
$1,000
$3,000
As incurred
Computer Software
$876
$1,560
As incurred
Email Services
$25.20
$252
As incurred
Online Home Care Compliance Platform Initial Set-Up Fee
$1,000
$1,000
As incurred
Office Equipment and Supplies
$1,500
$4,000
Lump sum upon signing
Marketing Materials
$2,000
$4,000
As incurred
Local Marketing
$3,000
$18,000
As incurred
Grand Opening Marketing
$1,000
$5,000
As incurred
Additional Staffing
$20,000
$65,000
As incurred
Caregiver Recruitment and Training Service
$3,000
$6,000
As incurred
Professional Fees
$0
$5,000
As incurred
Miscellaneous Pre-Opening and Opening Costs
$500
$1,000
As incurred
Licenses and Permits
$100
$5,500
As incurred
Total estimated initial investment
$54,401.20
$233,912
Outlets and Franchisee Information | Item 20
Outlet type
Year
Outlets at the start of the year
Outlets at the end of the year
Net change
N/A
2022
101
123
+22
Franchised
2023
123
145
+22
N/A
2024
145
179
+34
N/A
2022
0
0
0
Company-Owned
2023
0
0
0
N/A
2024
0
0
0
N/A
2022
101
123
+22
Total Outlets
2023
123
145
+22
N/A
2024
145
179
+34
Net Unit Growth (Recent year)
Net Unit Growth (Recent 3 years)
Franchise Health Metrics
Growth Rate
1 year / 3 years
Failure Rate
1 year / 3 years
Franchise for Sale Rate
1 year / 3 years
Homewell Care Services
23.4% / 77.2%
2% / 4.6%
0% / 3.4%
Industry median
7.7% / 18.8%
1.3% / 7.4%
0.2% / 6%
Franchise Health Metrics
Franchise Historical Loan Metrics
10 Year Cumulative Charge Offs by $ of Loans
0.0
10 Year Cumulative Defaults
0.0
3 Year Predicted Default Rate
0.0
*Please note the information provided here is sourced from Lumos. We do not guarantee its accuracy or completeness. For verification, please refer to Lumos directly.
Item 19 – Financial Performance Representations
Historical financial performance representations
Franchise Financials
Franchisor company financial information, if disclosed by the franchisor.
Litigation & Bankruptcies
% of Franchisees Undergoing Litigation
0
% of Franchisees with Completed Litigation
1.12%
Number of Bankruptcies Disclosed
0
*The litigation information displayed has been reviewed by our Product Development team. Franchises featured on this platform have been thoroughly assessed. However, Visa Franchise strongly recommends consulting with your own legal counsel for further guidance.

4. Our Take

In conclusion, while HomeWell Care Services offers a solid and structured franchise opportunity in the growing home care industry, there have been some legal challenges. Specifically, the company has dealt with issues such as violations of franchise investment laws in California and disputes with former franchisees. However, these cases have been resolved through arbitration and consent orders, with HomeWell taking steps to address the concerns and improve its compliance procedures. Overall, the company continues to be a promising option for prospective franchisees, particularly those interested in the expanding market for senior care services, though it is important to carefully review the legal history and ensure alignment with the franchisor's terms.