Furniture, Fixtures, and Equipment
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Prior to Opening the Business

Hawaii Fluid Art

Table of Content
1. Franchise Snapshot
2. Franchise Overview
3. Performance and Metrics
4. Our Take
5. Additional Resources

1. Franchise Snapshot

Franchise Status
Active
Basic Information
Industry
Arts and Crafts
Category
Other
Investment Range
$182,450-$339,600
Total US Locations
24
Franchise Units
21
Founding Year
2021
Started Offering Franchises
2021
Management Capacity
Owner operator and semi absentee
Job Count
4
Prior E2 Investors?
Prior Visa Franchise Clients?
Royalty Fee
8%
Marketing Fee
2%
Franchise Fee
$65,000
Headquarters (City, State)
Cedar Hill, TX
Square Footage
1200 - 1800
Retail Location?
Yes
Agreement Term Length
10 Years
Video

In these videos you will learn about the company firsthand. And they will also tell you in a short form about the financing of the enterprise.

*Information presented in these videos may change over time and may not reflect the most current franchise offering. Prospective franchisees should review the latest Franchise Disclosure Document (FDD) and consult directly with the franchisor for updated information.

2. Franchise Overview

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Overview

The art industry has witnessed a surge in popularity over the years, and with it, the demand for art franchises has grown exponentially. Among the plethora of options available, Hawaii Fluid Art stands out as a shining star, captivating art enthusiasts with its mesmerizing techniques and unique business model. The franchise provides comprehensive training and ongoing support to its franchisees, ensuring that they can deliver exceptional results to their clients. With its cutting-edge techniques and artistic guidance, Hawaii Fluid Art allows individuals to unleash their creativity and create awe-inspiring masterpieces.

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Management team / founders

Maya Ratcliff, founder of Hawaii Fluid Art, began her art career helping people with brain injuries delve into their artistic talents as therapy. She eventually developed her proprietary method of fluid art using acrylic paints and a special pouring medium while working from her home and area resorts. As word spread by students thrilled at seeing what they could create, the demand for her classes grew. Ratcliff opened the first Hawaii Fluid Art studio in Waikoloa, HI, where her fluid art technique is now taught during multiple daily classes.

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Focus of owner for daily business operations

As Hawaii Fluid Art operator, the main facets of the business entail: 1. Establishing and building upon relationships with referral networks within the community; 2. Recruiting and hiring of competent workers; 3. Supervising and ensuring workers are trained

3. Performance & Metrics

Franchisor Fees | Item 6
Franchise Value
Industry Median
All Franchises Median
Royalty Fee
8%
6%
6%
Marketing Fee
2%
Franchise Fee
$65,000
$45,000
$40,000
Total Investment Cost | Item 7
Type of Expenditure
Low Amount
High Amount
When due
Franchise Fee
$65,000
$65,000
Upon signing Franchise Agreement
Business Management Onboarding Fee
$7,500
$7,500
Upon signing Franchise Agreement
Onsite Training Fee
$9,600
$12,000
Upon invoicing, prior to Training
Initial Product/ Inventory Purchase
$18,500
$18,500
Upon invoicing, prior to Training
Real Estate Acquisition and Construction Management Fee
$3,000
$3,000
Upon signing your lease
Technology Fee (3-9 Months)
$2,850
$8,550
Monthly
Security Deposits for Lease and/or Utilities
$3,000
$15,000
Within 120 days from signing FA
Rent (3 Months)
$3,000
$18,000
As agreed with landlord
Design/Architecture/ Engineering
$0
$6,800
Prior to Opening the Business
Net Leasehold Improvements
$12,000
$68,000
Prior to Opening the Business
Furniture, Fixtures, and Equipment
$9,500
$14,500
Prior to Opening the Business
Signage
$3,000
$15,000
Prior to Opening the Business
Office Supplies and Accessories
$250
$500
Prior to Opening the Business and ongoing as incurred
Business Management and Technology System
$1,000
$2,500
Prior to Opening the Business
Business Licenses
$250
$3,000
Prior to Opening the Business
Professional Fees
$2,500
$7,500
As incurred
Insurance Deposit and Initial Premiums
$1,500
$2,500
Prior to Opening the Business
Grand Opening Project Management Fee
$5,000
$5,000
Upon signing your lease
Grand Opening Budget
$10,000
$15,000
6 weeks before and 6 weeks after opening your Business
Digital Marketing Spend (3 months)
$6,000
$6,000
As incurred before and after opening for Business
Onsite Real Estate Walkthrough Fee
$0
$3,500
Upon invoicing
Lease Rider Review Fee
$0
$1,250
Upon invoicing
Onsite Setup Fee
$0
$6,000
Upon invoicing
Additional Funds (3 months)
$19,000
$35,000
As incurred
TOTAL
$182,450
$339,600
Outlets and Franchisee Information | Item 20
Outlet type
Year
Outlets at the start of the year
Outlets at the end of the year
Net change
N/A
2021
0
0
0
Franchised
2022
0
3
+3
N/A
2023
3
21
+18
N/A
2021
0
2
+2
Company-Owned
2022
2
3
+1
N/A
2023
3
3
0
N/A
2021
0
2
+2
Total Outlets
2022
2
6
+4
N/A
2023
6
24
+18
Net Unit Growth (Recent year)
Net Unit Growth (Recent 3 years)
Franchise Health Metrics
Growth Rate
1 year / 3 years
Failure Rate
1 year / 3 years
Franchise for Sale Rate
1 year / 3 years
Hawaii Fluid Art
600% / 0%
13% / 13%
5% / 5%
Industry median
6% / 13%
0% / 5%
0% / 4%
Franchise Health Metrics
Franchise Historical Loan Metrics
10 Year Cumulative Charge Offs by $ of Loans
10 Year Cumulative Defaults
3 Year Predicted Default Rate
*Please note the information provided here is sourced from Lumos. We do not guarantee its accuracy or completeness. For verification, please refer to Lumos directly.
Item 19 – Financial Performance Representations
Historical financial performance representations
Franchise Financials
Franchisor company financial information, if disclosed by the franchisor.
Litigation & Bankruptcies
% of Franchisees Undergoing Litigation
0
% of Franchisees with Completed Litigation
0
Number of Bankruptcies Disclosed
0
*The litigation information displayed has been reviewed by our Product Development team. Franchises featured on this platform have been thoroughly assessed. However, Visa Franchise strongly recommends consulting with your own legal counsel for further guidance.

4. Our Take