Apparel
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As arranged

GYMGUYZ

1. Franchise Snapshot

Franchise Status
Active
Basic Information
Industry
Fitness
Category
Other
Investment Range
$112,100 - $194,000
Total US Locations
154
Franchise Units
131
Founding Year
2008
Started Offering Franchises
2014
Management Capacity
Owner Operator
Job Count
Prior E2 Investors?
Yes
Prior Visa Franchise Clients?
No
Royalty Fee
7%
Marketing Fee
2%
Franchise Fee
$69,500
Headquarters (City, State)
Melville, NY
Square Footage
Retail Location?
No
Agreement Term Length
10 years
Video

In these videos you will learn about the company firsthand. And they will also tell you in a short form about the financing of the enterprise.

*Information presented in these videos may change over time and may not reflect the most current franchise offering. Prospective franchisees should review the latest Franchise Disclosure Document (FDD) and consult directly with the franchisor for updated information.

2. Franchise Overview

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Overview

GYMGUYZ is the largest in-home and on-site personal training franchise in the world. Founded in 2008, they provide clients with certified personal trainers who bring state-of-the-art fitness equipment directly to the client's home, office, backyard, local park, or any location of their choice, including virtual sessions. GYMGUYZ has developed a strong competitive advantage by eliminating the traditional barriers to fitness, offering a mobile model with no brick-and-mortar location required, which translates to low overhead and the ability to open and operate in as little as 8 weeks. In addition, they provide a proprietary initial assessment process, customized fitness programs, a fleet of branded vans stocked with professional equipment, comprehensive training through GYMGUYZ University, and ongoing corporate support. With over 280 franchise locations across 30+ states and 3 countries, and a Net Promoter Score over 90, GYMGUYZ has been recognized by Entrepreneur Franchise 500, Inc. 5000, Forbes, and major media outlets.

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Management team / founders

In 2008, at the age of 25, Mr. Josh York launched GYMGUYZ from his parents' dining room table in Plainview, New York, with just $15,000 in savings. Josh had earned a Bachelor of Science in Business from Long Island University Post and held personal trainer certifications from ISSA and IFA. While in college, he worked at several fitness clubs and developed a deep passion for exercise and fitness. After graduating, he gained practical business experience at a local marketing company before making the leap to start his own venture. Recognizing that many clients would rather have workouts brought to them than go to a gym, he created the in-home personal training model that would become GYMGUYZ. Despite a rocky start, it took years of relentless effort before the concept gained traction, Josh grew the company from a single operation on Long Island to an international franchise brand spanning over 280 locations across three countries. Named a Top 35 CEO Under 35, Josh continues to serve as Founder and CEO, leading the brand's mission to be in every country and every continent. GYMGUYZ began franchising in 2014, and franchise owners receive comprehensive training at GYMGUYZ University, ongoing operational support, marketing assistance, and a proven system designed to get locations up and running in as little as 8 weeks. No fitness background is required.

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Focus of owner for daily business operations

As a GYMGUYZ franchise operator, the main facets of the business entail: 1. Recruiting, managing, and retaining a team of certified personal trainers to deliver high-quality, customized fitness sessions; 2. Acquiring and retaining clients through local marketing, networking, community events, and corporate wellness partnerships; 3. Coordinating scheduling, logistics, and van operations to ensure seamless service delivery across the territory; 4. Review of financials, client retention metrics, trainer performance, and territory growth opportunities.

3. Performance & Metrics

Franchisor Fees | Item 6
Franchise Value
Industry Median
All Franchises Median
Royalty Fee
7%
7%
6%
Marketing Fee
2%
Franchise Fee
$69,500
$45,000
$40,000
Total Investment Cost | Item 7
Type of Expenditure
Low Amount
High Amount
When due
Initial Franchise Fee
$69,500
$69,500
On signing Franchise Agreement
Computer System and Software
$500
$1,000
As arranged
Insurance
$2,500
$4,000
As arranged
Permits and Licenses
$0
$500
As arranged
Equipment
$0
$8,000
As arranged
Marketing Materials
$0
$4,500
As arranged
Initial Marketing Funds
$11,500
$31,500
As arranged
Travel Expenses for Training
$100
$2,500
As incurred
Vehicle
$2,500
$7,500
As arranged
Professional Fees
$500
$2,000
As arranged
Apparel
$0
$500
As arranged
Launch Fund Fee
$0
$2,500
On signing franchise agreement
Additional Funds – 3 Months
$25,000
$60,000
As incurred
Total
$112,100
$194,000
Outlets and Franchisee Information | Item 20
Outlet type
Year
Outlets at the start of the year
Outlets at the end of the year
Net change
N/A
2023
97
119
+22
Franchised
2024
119
116
-3
N/A
2025
116
131
+15
N/A
2023
3
3
0
Company-Owned
2024
2
16
+14
N/A
2025
16
23
+7
N/A
2023
100
122
+22
Total Outlets
2024
121
130
+9
N/A
2025
130
154
+24
Net Unit Growth (Recent year)
Net Unit Growth (Recent 3 years)
Franchise Health Metrics
Growth Rate
1 year / 3 years
Failure Rate
1 year / 3 years
Franchise for Sale Rate
1 year / 3 years
GYMGUYZ
12.9% / 35%
7.6% / 27.7%
9.9% / 30.3%
Industry median
7% / 22%
2% / 10%
0% / 7%
Franchise Health Metrics
Franchise Historical Loan Metrics
10 Year Cumulative Charge Offs by $ of Loans
10 Year Cumulative Defaults
3 Year Predicted Default Rate
*Please note the information provided here is sourced from Lumos. We do not guarantee its accuracy or completeness. For verification, please refer to Lumos directly.
Item 19 – Financial Performance Representations
Historical financial performance representations
Franchise Financials
Franchisor company financial information, if disclosed by the franchisor.
Litigation & Bankruptcies
% of Franchisees Undergoing Litigation
0
% of Franchisees with Completed Litigation
0
Number of Bankruptcies Disclosed
0
*The litigation information displayed has been reviewed by our Product Development team. Franchises featured on this platform have been thoroughly assessed. However, Visa Franchise strongly recommends consulting with your own legal counsel for further guidance.

4. Our Take

GYMGUYZ provides a great opportunity for an investor looking for a mobile, low-overhead fitness franchise with rapid time-to-open. The proven success of the in-home and on-site personal training model, backed by the founder's 15+ years of hands-on leadership, a Net Promoter Score nearly 50% higher than the fitness industry average, and recognition from Entrepreneur, Forbes, and Inc., make the investment relatively compelling. Additionally, the brand's growth to over 280 locations across three countries, the increasing demand for convenient and personalized fitness solutions in a post-COVID remote-work landscape, and a total investment starting around $112,000 provide potential investors with a highly scalable opportunity in a booming industry where convenience-driven fitness continues to gain market share.