OFFICE EQUIPMENT
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As incurred

Floor Coverings International

Table of Content
1. Franchise Snapshot
2. Franchise Overview
3. Performance and Metrics
4. Our Take
5. Additional Resources

1. Franchise Snapshot

Franchise Status
Active
Basic Information
Industry
Home & Building Services
Category
Other
Investment Range
$200,600 - $281,300
Total US Locations
309
Franchise Units
309
Founding Year
1988
Started Offering Franchises
1998
Management Capacity
Owner Operator
Job Count
5
Prior E2 Investors?
Yes
Prior Visa Franchise Clients?
Yes
Royalty Fee
5%
Marketing Fee
3%
Franchise Fee
$55,000
Headquarters (City, State)
Norcross, GA
Square Footage
N/A
Retail Location?
No
Agreement Term Length
10 years
Video

In these videos you will learn about the company firsthand. And they will also tell you in a short form about the financing of the enterprise.

*Information presented in these videos may change over time and may not reflect the most current franchise offering. Prospective franchisees should review the latest Franchise Disclosure Document (FDD) and consult directly with the franchisor for updated information.

2. Franchise Overview

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Overview

Floor Coverings International is the #1 mobile flooring franchise in North America. Founded in 1988, they have been in the market for over 35 years and provide homeowners with a personalized, in-home flooring consultation experience through their proprietary Mobile Flooring Showroom® concept. Instead of customers browsing walls of options in big box stores, Floor Coverings International brings thousands of flooring samples directly to the customer's home, where expert Design Associates guide them through the selection process one-on-one. The franchise has developed a strong competitive advantage as a disruptor in the $100+ billion flooring industry, prioritizing convenience, personalized service, and a customer experience that consistently earns the highest Net Promoter Score in the industry. Total investment ranges from $200,600 to $281,300.

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Management team / founders

Floor Coverings International was founded in 1988 and grew into a multi-location franchise before being acquired by FirstService Brands (now FirstService Corporation) of Toronto in 2003 to accelerate national expansion. Mr. Tom Wood, President and CEO, took the reins in 2005 and has led the brand for over 20 years. Tom's career in franchising began when he joined FirstService Corporation as a franchisee in 1985, while still a college student. He went on to hold several leadership roles within the organization, including Vice President at FirstService Brands overseeing strategy and operations for multiple franchise brands, and President of The Franchise Development Center, before taking over Floor Coverings International. Today, the leadership team includes Chad Schloerke as Chief Operating Officer, Ben Pace as Chief Financial Officer, Stacey Vogler as Chief Marketing Officer, Ryan Aschauer as Chief Information Officer, and Albert Hermans as Chief Development Officer — most of whom have at one point owned a Floor Coverings International franchise themselves. With 250+ locations across the United States and Canada, the company is dedicated to the continued success of franchisees. Franchise owners receive top-notch training and ongoing support from a dedicated team of industry professionals at every stage of the business.

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Focus of owner for daily business operations

As a Floor Coverings International franchise operator, the main facets of the business entail: 1. Managing your team of Design Associates and coordinating in-home customer consultations using the Mobile Flooring Showroom®; 2. Overseeing flooring project scheduling, installation coordination, and ensuring a high-quality customer experience; 3. Building local brand awareness through marketing initiatives, community engagement, and customer referrals; 4. Review of financials, sales pipeline, project margins, and territory expansion opportunities.

3. Performance & Metrics

Franchisor Fees | Item 6
Franchise Value
Industry Median
All Franchises Median
Royalty Fee
5%
6%
6%
Marketing Fee
3%
Franchise Fee
$55,000
$49,500
$40,000
Total Investment Cost | Item 7
Type of Expenditure
Low Amount
High Amount
When due
INITIAL FRANCHISE FEE
$55,000
$55,000
When you sign the Franchise Agreement
INSPIRENET / INSPIRENET MOBILE SOFTWARE
$7,500
$7,500
30 days prior to training
SOFTWARE ACCESS FEE (2 Months)
$450
$800
Monthly upon signing Franchise Agreement
TRAINING RELATED EXPENSES
$5,000
$7,000
As incurred
OPENING PACKAGE
$39,000
$45,000
30 days prior to training
PERSONNEL/STAFFING
$2,500
$5,000
As Agreed
INITIAL ADVERTISING EXPENSES
$40,000
$60,000
Within 4 Months after training
INSURANCE Liability/Vehicle/ Cyber
$2,150/yr
$7,500/yr
As incurred
MISCELLANEOUS OPENING COSTS
$2,000
$5,000
As incurred
FCI Vehicle
$5,000
$10,000
According to purchase option
OFFICE EQUIPMENT
$2,000
$5,000
As incurred
REAL ESTATE AND suppliers IMPROVEMENTS
$5,000
$8,500
As incurred
ADDITIONAL STARTUP FUNDS – 6 months
$35,000
$65,000
As incurred
TOTAL
$200,600
$281,300
Outlets and Franchisee Information | Item 20
Outlet type
Year
Outlets at the start of the year
Outlets at the end of the year
Net change
N/A
2023
215
252
+37
Franchised
2024
252
288
+36
N/A
2025
288
309
+21
N/A
2023
0
0
0
Company-Owned
2024
0
0
0
N/A
2025
0
0
0
N/A
2023
215
252
+37
Total Outlets
2024
252
288
+36
N/A
2025
288
309
+21
Net Unit Growth (Recent year)
Net Unit Growth (Recent 3 years)
Franchise Health Metrics
Growth Rate
1 year / 3 years
Failure Rate
1 year / 3 years
Franchise for Sale Rate
1 year / 3 years
Floor Coverings International
7% / 44%
13% / 35%
6% / 19%
Industry median
2% / 11%
4% / 12%
0% / 3%
Franchise Health Metrics
Franchise Historical Loan Metrics
10 Year Cumulative Charge Offs by $ of Loans
10 Year Cumulative Defaults
3 Year Predicted Default Rate
*Please note the information provided here is sourced from Lumos. We do not guarantee its accuracy or completeness. For verification, please refer to Lumos directly.
Item 19 – Financial Performance Representations
Historical financial performance representations
Franchise Financials
Franchisor company financial information, if disclosed by the franchisor.
Litigation & Bankruptcies
% of Franchisees Undergoing Litigation
2%
% of Franchisees with Completed Litigation
0
Number of Bankruptcies Disclosed
0
*The litigation information displayed has been reviewed by our Product Development team. Franchises featured on this platform have been thoroughly assessed. However, Visa Franchise strongly recommends consulting with your own legal counsel for further guidance.

4. Our Take

Floor Coverings International provides a great opportunity for an investor looking for a scalable business in the massive $100+ billion flooring industry. The proven success of the Mobile Flooring Showroom® concept combined with over 35 years of brand history and a seasoned leadership team led by a CEO with 20+ years at the helm, make the investment relatively safe. Additionally, the brand's strong average gross revenue of over $1.18 million, 250+ locations across the U.S. and Canada, the industry's highest Net Promoter Score, and the backing of FirstService Corporation provide potential investors with a well-supported opportunity in a consistently growing home improvement market.