Legal and Accounting
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As incurred

D.O.G. Hotels

Table of Content
1. Franchise Snapshot
2. Franchise Overview
3. Performance and Metrics
4. Our Take
5. Additional Resources

1. Franchise Snapshot

Franchise Status
Active
Basic Information
Industry
Pets
Category
Other
Investment Range
$605,000-$775,000
Total US Locations
7
Franchise Units
6
Founding Year
2012
Started Offering Franchises
2012
Management Capacity
Operational Support
Job Count
Prior E2 Investors?
Yes
Prior Visa Franchise Clients?
Royalty Fee
7%
Marketing Fee
2%
Franchise Fee
$50,000
Headquarters (City, State)
Wilton Manors, FL
Square Footage
Retail Location?
Yes
Agreement Term Length
10 years
Video

In these videos you will learn about the company firsthand. And they will also tell you in a short form about the financing of the enterprise.

*Information presented in these videos may change over time and may not reflect the most current franchise offering. Prospective franchisees should review the latest Franchise Disclosure Document (FDD) and consult directly with the franchisor for updated information.

2. Franchise Overview

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Overview

Founded in 2012, Daycare, Overnight and Grooming (D.O.G.) was created to offer customers a new experience in the pet industry. It has improved upon similar concepts in the pet industry since opening and now has various locations in south Florida throughout all of Miami-Dade county. D.O.G. offers a variety of premium services to pets including daycare, boarding and grooming. By combining the pride and passion of pet love with the newest technology and resources of a large company, D.O.G. has been featured in a number of news outlets and ranked as one of the best pet daycare and boarding in Miami. D.O.G. offers unique daycare and boarding packages, which creates recurring revenues and differentiates itself from other pet daycares/ boarding kennels.

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Management team / founders

D.O.G.’s goal is to make every pet feel right at home. From taking a unique approach to each dog’s grooming needs to having one of the few off-leash dog parks in Miami, D.O.G. is continuously working towards becoming every pet’s home away from home. D.O.G.’s corporate team is run by Juan Cochesa. Juan and his team founded D.O.G. 8 years ago and a short time after opening the doors to their first location were already receiving franchise requests due to the business’ visible success. D.O.G. currently has 5 locations open and many more in the pipeline!

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Focus of owner for daily business operations

Semi-Absentee model where the investor would rely on the joint-venture corporate partner to focus on managing the below facets of the business: 1. Hiring and managing of staff/groomers; 2. POS review, inventory and ordering; 3. Managing the location’s manager/ lead associate; 4. Local marketing strategies, purchasing relationships and overall financials of the store

3. Performance & Metrics

Franchisor Fees | Item 6
Franchise Value
Industry Median
All Franchises Median
Royalty Fee
7%
6%
6%
Marketing Fee
2%
Franchise Fee
$50,000
$45,000
$40,000
Total Investment Cost | Item 7
Type of Expenditure
Low Amount
High Amount
When due
Initial Franchise Fee
$50,000
$50,000
Upon execution of Franchise Agreement
Real Property
$45,000
$60,000
Prior to opening; upon execution of lease
Construction Costs, Leasehold Improvements
$300,000
$350,000
Per your agreement with general contractor
Furniture, Fixtures, Equipment (including Computer System), Décor and Signs
$100,000
$150,000
As incurred prior to opening
Opening Inventory, Supplies
$8,000
$10,000
Vendor terms
Business Licenses and Permits
$30,000
$40,000
As incurred prior to opening
Utility Deposits
$0
$0
As incurred prior to opening
Insurance
$5,000
$10,000
Per insurance carrier
Grand Opening Advertising
$10,000
$10,000
As incurred prior to opening
Initial Training
$2,000
$5,000
As incurred
Legal and Accounting
$5,000
$10,000
As incurred
Additional Funds for First 3 Months of Operations
$60,000
$100,000
As incurred
TOTAL ESTIMATED INITIAL INVESTMENT
$605,000
$775,000
Outlets and Franchisee Information | Item 20
Outlet type
Year
Outlets at the start of the year
Outlets at the end of the year
Net change
N/A
2020
3
3
0
Franchised
2021
3
5
+2
N/A
2022
5
6
+1
N/A
2020
1
1
0
Company-Owned
2021
1
1
0
N/A
2022
1
1
0
N/A
2020
4
4
0
Total Outlets
2021
4
6
+2
N/A
2022
6
7
+1
Net Unit Growth (Recent year)
Net Unit Growth (Recent 3 years)
Franchise Health Metrics
Growth Rate
1 year / 3 years
Failure Rate
1 year / 3 years
Franchise for Sale Rate
1 year / 3 years
D.O.G. Hotels
20% / 100%
0% / 0%
0% / 0%
Industry median
13% / 40%
0% / 3%
0% / 5%
Franchise Health Metrics
Franchise Historical Loan Metrics
10 Year Cumulative Charge Offs by $ of Loans
10 Year Cumulative Defaults
3 Year Predicted Default Rate
*Please note the information provided here is sourced from Lumos. We do not guarantee its accuracy or completeness. For verification, please refer to Lumos directly.
Item 19 – Financial Performance Representations
Historical financial performance representations
Franchise Financials
Franchisor company financial information, if disclosed by the franchisor.
Litigation & Bankruptcies
% of Franchisees Undergoing Litigation
0
% of Franchisees with Completed Litigation
0
Number of Bankruptcies Disclosed
0
*The litigation information displayed has been reviewed by our Product Development team. Franchises featured on this platform have been thoroughly assessed. However, Visa Franchise strongly recommends consulting with your own legal counsel for further guidance.

4. Our Take

D.O.G. has a strong and differentiated business model within the rapidly growing pet industry. We especially like the recurring revenues, as this greatly helps with cash flow and bringing in customers on a continual basis. The management team is quite experienced and has successfully grown the business in a relatively short period of years. As of moment long-term and medium prospects are strong though short-term impacts have occurred due to COVID.