Signage
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Before Opening
British Swim School
1. Franchise Snapshot
Franchise Status
Active
Basic Information
Industry
Education & Children
Category
Sports & Recreation
Investment Range
$122,070 - $168,420
Total US Locations
257
Franchise Units
257
Founding Year
2011
Started Offering Franchises
2011
Management Capacity
Job Count
12
Prior E2 Investors?
Prior Visa Franchise Clients?
Royalty Fee
10%
Marketing Fee
2%
Franchise Fee
$59,500
Headquarters (City, State)
Virginia Beach, VA
Square Footage
NA
Retail Location?
Yes
Agreement Term Length
10 years
Video
In these videos you will learn about the company firsthand. And they will also tell you in a short form about the financing of the enterprise.
2. Franchise Overview
Overview
Management team / founders
Focus of owner for daily business operations
3. Performance & Metrics
Franchisor Fees | Item 6
Franchise Value
Industry Median
All Franchises Median
Royalty Fee
10%
7%
6%
Marketing Fee
2%
Franchise Fee
$59,500
$44,500
$40,000
Total Investment Cost | Item 7
Type of Expenditure
Low Amount
High Amount
When due
Initial Franchise Fee
59,500
59,500
When you sign the Franchise Agreement
Mailer Program Set-Up Fee
1,000
1,000
30 days prior to the Scheduled Opening Date
Mailing List Fee
150
150
30 days prior to the Scheduled Opening Date
Postcard Fees
3,870
3,870
30 days prior to the Scheduled Opening Date
SEO Fees
3,600
3,600
When your website goes live
Digital Marketing Fees
17,000
17,000
When your website goes live
Chatbot Fee
500
1,500
Monthly, starting the second full calendar month after signing the Franchise Agreement
Pool Security Deposit
0
1,000
As Arranged
Pool Usage Fee — 3 months
1,500
12,000
As Arranged
Opening Inventory (pool equipment, training supplies, learning aids)
3,050
6,100
Before Opening
Signage
250
750
Before Opening
Financial Management Training
200
200
Before Opening
Training: Travel and Living Expenses
1,500
5,000
As Incurred
Accountant and Legal Fees
300
1,000
As Arranged
Insurance Premium
2,400
5,000
Annually
Computer System
0
3,500
As Arranged
Office Security Deposit
0
1,500
As Incurred
Office Rent, Office Furniture, Fixtures and Equipment — 3 Months
0
4,500
As Arranged
Technology Fee — 3 months
750
750
Monthly
Pre-Marketing and Grand Opening Advertising
10,000
15,000
As Arranged
First 3 Months of Aquatics Manager
7,500
10,500
As Incurred
Additional Funds – 3 Months
9,000
15,000
As Incurred
TOTAL ESTIMATED INITIAL INVESTMENT
122,070
168,420
Outlets and Franchisee Information | Item 20
Outlet type
Year
Outlets at the start of the year
Outlets at the end of the year
Net change
N/A
2022
113
138
+25
Franchised
2023
138
193
+55
N/A
2024
193
258
+65
N/A
2022
0
0
0
Company-Owned
2023
0
0
0
N/A
2024
0
0
0
N/A
2022
113
138
+25
Total Outlets
2023
138
193
+55
N/A
2024
193
258
+65
Net Unit Growth (Recent year)
Net Unit Growth (Recent 3 years)
Franchise Health Metrics
Growth Rate
1 year / 3 years
1 year / 3 years
Failure Rate
1 year / 3 years
1 year / 3 years
Franchise for Sale Rate
1 year / 3 years
1 year / 3 years
British Swim School
34% / 129%
1% / 4%
0% / 3%
Industry median
3% / 17%
1% / 9%
0% / 4%
Franchise Health Metrics
Franchise Historical Loan Metrics
10 Year Cumulative Charge Offs by $ of Loans
10 Year Cumulative Defaults
3 Year Predicted Default Rate
*Please note the information provided here is sourced from Lumos. We do not guarantee its accuracy or completeness. For verification, please refer to Lumos directly.
Item 19 – Financial Performance Representations
Historical financial performance representations
Franchise Financials
Franchisor company financial information, if disclosed by the franchisor.
Litigation & Bankruptcies
% of Franchisees Undergoing Litigation
0
% of Franchisees with Completed Litigation
0
Number of Bankruptcies Disclosed
1
*The litigation information displayed has been reviewed by our Product Development team. Franchises featured on this platform have been thoroughly assessed. However, Visa Franchise strongly recommends consulting with your own legal counsel for further guidance.
