Leasehold Improvements
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Before Beginning Operations

Keyrenter Property Management

Table of Content
1. Franchise Snapshot
2. Franchise Overview
3. Performance and Metrics
4. Our take
5. Additional Resources

1. Franchise Snapshot

Why this franchise?
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Franchise Status
Active
Basic Information
Industry
Real Estate
Category
Property Management
Investment Range
$111,825 - $229,479
Total US Locations
54
Franchise Units
54
Founding Year
2013
Started Offering Franchises
2014
Management Capacity
Owner Operator
Job Count
3
Prior E2 Investors?
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Prior Visa Franchise Clients?
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Royalty Fee
6%
Marketing Fee
1%
Franchise Fee
$45,000
Headquarters (City, State)
Midvale, UT
Square Footage
N/A - N/A
Retail Location?
No
Agreement Term Length
10 Years
Video

In these videos you will learn about the company firsthand. And they will also tell you in a short form about the financing of the enterprise.

2. Franchise Overview

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Overview

Keyrenter is one of the nation’s leading property management organizations.Keyrenter Property Management businesses provide full service real estate management and rental services, focusing largely on single-family homes and condominium owners, as well as related property management services such as collecting rents, signing leases, and performing and coordinating maintenance and repairs.

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Management team / founders

During the financial market crisis of 2007, Aaron Marshall, a successful Keller Williams broker built a team that specialized in banked owned, foreclosure and short sale properties. By positioning themselves ahead of the market trend, The Marshall Group successfully closed 96% of the 243 homes they listed along the Wasatch Front resulting in over $48 million in sales during 2009. They were successful enough to be recognized by the Wall Street Journal for two consecutive years as top 100 sales teams.Aaron decided to start a property management business in 2007 where he also sold real estate. Himself and the co-founder Nate Tew started from the ground up as property managers themselves. In 2018, he sold his real estate firm and is only focusing on property management.

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Focus of owner for daily business operations

As a Keyrenter operator, the main facets of the business could entail: 1. Acquiring properties to manage; 2. On-going communication with owners; 3. Marketing and advertising; 4. Full-service leasing and timely rent collection; 5. Regular inspections (team or 3rd parties); 6. Tenant screening and approval; 7. Cost-effective and reliable maintenance (contracted out to 3rd parties)

3. Performance & Metrics

Franchisor Fees | Item 6
Franchise Value
Industry Median
All Franchises Median
Royalty Fee
6%
6%
6%
Marketing Fee
Franchise Fee
$45,000
Total Investment Cost | Item 7
Type of Expenditure
Low Amount
High Amount
When due
Franchise Fee
$7,913
$9,943
At Signing of Franchise Agreement
E-2 Visa Fee
$7,913
$9,943
At Signing of Franchise Agreement
E-2 Visa Deposit
$7,913
$9,943
When applying for Visa status
E-2 Visa Deposit
$7,913
$9,943
Upon signing of Franchise Agreement
Start-Up Marketing Package Fee
$7,913
$9,943
Before Training
Travel and Living Expenses to Attend Initial Training
$7,913
$9,943
Before Beginning Operations
Real Estate/Rent
$7,913
$9,943
Before Beginning Operations
Real Estate Broker Fees
$7,913
$9,943
Before Beginning Operations
Real Estate Licensure or Property Management Training
$7,913
$7,913
As Incurred
Utility Deposits
$7,913
$9,943
Before Beginning Operations
Insurance
$7,913
$9,943
Before Beginning Operations
Office Equipment and Supplies
$7,913
$9,943
Before Beginning Operations
Signage
$7,913
$9,943
Before Beginning Operations
Furniture, Fixtures, and Equipment
$7,913
$9,943
Before Beginning Operations
Appfolio Software Implementation Fee
$7,913
$9,943
Before Beginning Operations
Licenses and Permits
$7,913
$9,943
Before Beginning Operations
Legal & Accounting
$7,913
$9,943
As Incurred
Dues and Subscriptions
$7,913
$9,943
As Incurred
Outlets and Franchisee Information | Item 20
Outlet type
Year
Outlets at the start of the year
Outlets at the end of the year
Net change
2021
+1
37
38
Franchised
2022
38
38
+8
2023
38
54
+8
2021
2
2
+8
Company- Owned
2022
2
1
-1
2023
1
0
-1
2021
39
40
+1
2022
40
47
+7
2023
47
54
+7
Total Outlets
-
-
-
-
-
-
-
-
Net Unit Growth (Recent year)
Net Unit Growth (Recent year)
Franchise Health Metrics
Franchise Value
Growth Rate
1 year / 3 years
Failure Rate
1 year / 3 years
Franchise for Sale Rate
1 year / 3 years
0
0
0
0
0
0
0
0
Franchise Health Metrics
Franchise Historical Loan Metrics
10 Year Cumulative Charge Offs by $ of Loans
4,51%
10 Year Cumulative Defaults
5,26%
3 Year Predicted Default Rate
7,94%
*Please note the information provided here is sourced from Lumos. We do not guarantee its accuracy or completeness. For verification, please refer to Lumos directly.
Item 19 – Financial Performance Representations
Historical financial performance representations
Franchise Financials
Historical financial performance representations
Litigation & Bankruptcies
% of Franchisees Undergoing Litigation
0
% of Franchisees with Completed Litigation
0
Number of Bankruptcies Disclosed
0
*The litigation information displayed has been reviewed by our Product Development team. Franchises featured on this platform have been thoroughly assessed. However, Visa Franchise strongly recommends consulting with your own legal counsel for further guidance.

4. Our Take

*The litigation information displayed has been reviewed by our Product Development team. Franchises featured on this platform have been thoroughly assessed. However, Visa Franchise strongly recommends consulting with your own legal counsel for further guidance.