Additional funds
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As incurred

G.J. Gardner Homes

Table of Content
1. Franchise Snapshot
2. Franchise Overview
3. Performance and Metrics
4. Our take
5. Additional Resources

1. Franchise Snapshot

Why this franchise?
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Franchise Status
Active
Basic Information
Industry
Home & Building Services
Category
Home Construction & Renovation
Investment Range
$127,000 - $348,000
Total US Locations
24
Franchise Units
24
Founding Year
2003
Started Offering Franchises
2018
Management Capacity
Active Owner Operator
Job Count
3-7
Prior E2 Investors?
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Prior Visa Franchise Clients?
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Royalty Fee
4%
Marketing Fee
1%
Franchise Fee
$50,000
Headquarters (City, State)
San Antonio, TX
Square Footage
Retail Location?
No
Agreement Term Length
5 years
Video

In these videos you will learn about the company firsthand. And they will also tell you in a short form about the financing of the enterprise.

2. Franchise Overview

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Overview

G.J. Gardner Homes is a franchise network specializing in custom home building. Each franchise is locally owned and operated by licensed builders who offer a range of services, including custom home designs, knockdown rebuilds, and house and land packages. They provide over 360 boutique home designs that can be tailored to meet individual lifestyle needs. The franchise emphasizes a customer-centric approach, guiding clients through the entire home-building journey—from initial design selection and customization to construction and final handover. This process aims to make building a home an enjoyable and stress-free experience.

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Management team / founders

From humble beginnings in 1983 to becoming Australia’s largest franchise builder, G.J. Gardner Homes has spent over four decades turning The Great Australian Dream into reality. Established by Greg Gardner in Queensland, the company has now delivered more than 55,000 high-quality homes through its network of nearly 150 franchises across Australia, the United States, and New Zealand. Trent Gardner, Chief Executive Officer of G.J. Gardner Homes, takes pride in leading this successful home-building franchise network and continuing his family’s legacy in the industry.

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Focus of owner for daily business operations

As a G.J. Gardners owner, the main facets of the business entail: 1. Managing day-to-day bookings; 2. Interacting with clients, being the face of the company; 3. Hiring and managing staff; 4. Marketing and advertising locally; 5. Making sure safety standards and protocols are being met

3. Performance & Metrics

Franchisor Fees | Item 6
Franchise Value
Industry Median
All Franchises Median
Royalty Fee
4%
6%
6%
Marketing Fee
Franchise Fee
$50,000
Total Investment Cost | Item 7
Type of Expenditure
Low Amount
High Amount
When due
Initial Franchise Fee
$4,191
$9,640
When you sign the Franchise Agreement
Initial Marketing Spend
$4,191
$9,640
When you sign the Franchise Agreement
Rent
$4,191
$9,640
As Arranged
Rent
$4,191
$9,640
As Arranged
Equipment
$4,191
$9,640
Before opening
Local Area Marketing
$4,191
$9,640
Before opening
Security deposits and other misc. opening exp.
$4,191
$9,640
As arranged
Training expenses
$4,191
$9,640
As incurred
Professional services
$4,191
$4,191
As incurred
Payroll
$4,191
$9,640
As incurred
$4,191
$9,640
$4,191
$9,640
$4,191
$9,640
$4,191
$9,640
$4,191
$9,640
$4,191
$9,640
$4,191
$9,640
$4,191
$9,640
Outlets and Franchisee Information | Item 20
Outlet type
Year
Outlets at the start of the year
Outlets at the end of the year
Net change
2021
-4
21
17
Franchised
2022
17
17
+6
2023
17
24
+6
2021
0
0
+6
Company-Owned
2022
0
0
0
2023
0
0
0
2021
21
17
-4
2022
17
17
0
2023
17
24
+6
Total Outlets
-
-
-
-
-
-
-
-
Net Unit Growth (Recent year)
Net Unit Growth (Recent year)
Franchise Health Metrics
Franchise Value
Growth Rate
1 year / 3 years
Failure Rate
1 year / 3 years
Franchise for Sale Rate
1 year / 3 years
0
0
0
0
0
0
0
0
Franchise Health Metrics
Franchise Historical Loan Metrics
10 Year Cumulative Charge Offs by $ of Loans
10 Year Cumulative Defaults
3 Year Predicted Default Rate
*Please note the information provided here is sourced from Lumos. We do not guarantee its accuracy or completeness. For verification, please refer to Lumos directly.
Item 19 – Financial Performance Representations
Historical financial performance representations
Franchise Financials
Historical financial performance representations
Litigation & Bankruptcies
% of Franchisees Undergoing Litigation
0
% of Franchisees with Completed Litigation
0
Number of Bankruptcies Disclosed
0
*The litigation information displayed has been reviewed by our Product Development team. Franchises featured on this platform have been thoroughly assessed. However, Visa Franchise strongly recommends consulting with your own legal counsel for further guidance.

4. Our Take

*The litigation information displayed has been reviewed by our Product Development team. Franchises featured on this platform have been thoroughly assessed. However, Visa Franchise strongly recommends consulting with your own legal counsel for further guidance.